Marketing Automation Technologist

About the Role

Key Responsibilities

• Support day-to-day operations of Lifecycle Nurturing Team.
• Assist in the administration of Marketo and related business applications such as Ringlead, Twilio, Conversica.
• Define, implement, and maintain marketing automation best practices including data quality and hygiene, list management, optimization, and troubleshooting.
• Research new technologies, software, plugins to enhance and further Lifecycle Nurturing capabilities.
• Manage data collection, standardization, normalization.
• Collaborate with teams to collect research and smoothly implement new processes.
• Execute marketing campaigns and best practices for Marketo; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting.
• Support cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases.
• Properly escalate key issues when they arise.
• Attend vendor meetings as needed.
• Design and optimize integrations between marketing technology, CRM, etc. through close work with internal technology teams.
• Build, optimize, and maintain marketing automation operations including programs, behavior-based campaigns, lead scoring, email templates, forms, customer segmentation to increase marketing pipeline and engagement.
• Develop and maintain reporting and analytics for team KPIs and campaigns.
• Work with internal teams to A/B test and optimize customer experience and conversion rates.
• Design and maintain an actionable prospect database with long-term data hygiene and list management processes.
• Develop and deploy behavior- and event-triggered email communications with dynamic content.
• Collaborate with marketing team and internal clients to develop campaign assets that generate results.
• Create and optimize marketing campaigns across multiple channels (email, browser notification, SMS, others).
• Experiment with new technologies and leverage personalization to create resonant customer journeys.

Requirements

• Bachelor's Degree (preferably Marketing or IT-related).
• Operations minded (systems and processes, efficiency-focused).
• Minimum 2 years demonstrated experience administering Marketo.
• Experience with marketing operations (automation, CRM, metrics reporting) in a B2B, fintech, or fast-paced tech environment.
• Thorough understanding of customer journeys, funnels, fly-wheel methodologies, lead scoring, and automation implementation.
• Proficiency with CRM (Salesforce).
• Strong analytical mindset.
• Understanding of HTML and CSS for simple adjustments to emails, landing pages, and forms.
• Ability to understand and identify underlying business needs and problems to deliver lasting solutions quickly.
• Marketo Certified Expert.
• Salesforce experience.
• Familiarity with digital marketing platforms and concepts.
• Knowledge of integrated marketing communications.
• Knowledge of educational marketing.
• Fast learner and a desire to learn more.
• Self-motivated.
• Incredibly detail-oriented.
• Results oriented with strong follow-through skills.
• Strong verbal, written and presentation communication skills.
• Strong marketing project management and planning skills.
• Ability to spot data-driven opportunities.
• Solid experience troubleshooting complex data issues.
• Ability to work remotely.
• Strong functional and technical documentation skills.
• Experience managing large-scale marketing databases and improving database quality, compliance, and governance.
• Proficiency in Microsoft Office (Excel, Outlook, Word).

Nice to Have

• Experience with Workfront, Jira, Wiki, Salesforce, Tableau.

Qualifications

• Bachelor's Degree (preferably in Marketing or IT).
• Minimum 2 years experience with Marketo.
• Experience with marketing operations and CRM systems.
• Marketo Certified Expert.

Benefits & Perks

• Bonuses.
• Medical, dental, vision, telehealth and mental healthcare.
• Health savings account and flexible spending account.
• Basic and voluntary life insurance.
• Disability coverage.
• Accident, critical illness and hospital indemnity supplemental coverages.
• Legal and identity theft coverage.
• Retirement savings plan.
• Wellbeing program.
• Discounted WGU tuition.
• Flexible paid time off for rest and relaxation with no need for accrual.
• Flexible paid sick time with no need for accrual.
• 11 paid holidays.
• Other paid leaves, including up to 12 weeks of parental leave.