Marketing Business Operations Specialist

About the Role

Key Responsibilities

• Partner with Integrated Marketing leadership and end users to gather requirements, design workflows, and configure Jira projects and Confluence spaces tailored to team needs.
• Facilitate tool adoption and enablement by creating documentation, playbooks, and best practices, and by leading training sessions, office hours, and stakeholder workshops.
• Build Jira projects with custom workflows, dashboards, automations, and reporting structures, ensuring usability and scalability for marketing teams.
• Establish Confluence spaces for knowledge sharing, process documentation, and project tracking to support long-term team operations.
• Develop reusable templates, playbooks, or toolkits that make it easy for other teams to replicate successful setups.
• Act as a trusted advisor and change agent, guiding teams through the transition to Jira/Confluence while promoting best practices and consistent usage.
• Oversee the handoff of projects and trackers to marketing teams, ensuring they are enabled to manage and evolve the tools independently.
• Identify opportunities to streamline workflows and recommend apps, plugins, or integrations that enhance efficiency and collaboration.
• Provide leadership with reports, project summaries, dashboards, and other visualizations that surface insight into dependencies, risks, and progress.
• Champion consistent use of Jira/Confluence across teams by sharing success stories and standardizing best practices.

Requirements

• Strong expertise in Jira and Confluence, including building custom workflows, leveraging integrations, and developing scalable structures that support cross-functional collaboration.
• Experience working with go-to-market strategies.
• Experience in developing, documenting, and enabling operational processes for marketing or go-to-market teams, with an emphasis on change management and adoption.
• Proven ability to partner with and present to Director+ leadership, translating complex operational needs into clear recommendations and solutions.
• Demonstrated experience conducting end-user discovery sessions to understand internal customer needs and designing Jira workflows and Confluence spaces that enable efficiency and adoption.
• Track record of building systems and frameworks that are successfully transitioned to new owners, ensuring long-term sustainability and self-sufficiency.
• Excellent communication, facilitation, and training skills, with the ability to influence and support stakeholders at all levels of the organization.
• Comfort and adaptability working in a matrixed environment with multiple stakeholders, balancing competing priorities, and bringing structure to ambiguity.

Nice to Have

• Experience working in software-as-a-service (SaaS) organizations.
• Familiarity with marketing operations workflows (e.g., campaign planning, product launches, content production, comms calendars) to design relevant Jira/Confluence solutions.
• Exposure to Agile, Scrum, or Kanban methodologies, with the ability to translate them into practical, tool-enabled workflows for non-technical teams.
• Project management or change management certifications.