Marketing Campaign Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing plans for mortgage products and services aligned with business goals.
• Identify and engage target audiences through multi-channel campaigns, defining KPIs and measuring success.
• Build and manage campaigns that drive both immediate ROI and long-term growth across multiple market segments.
• Create marketing materials and digital campaigns (email, blogs, social media, video, PPC, SEO).
• Maintain a consistent brand identity, ensuring Real's mortgage offerings stand out in the market.
• Collaborate cross-functionally with brokerage, sales, and operations teams; mentor and manage team members as the function grows.
• Monitor performance, analyze ROI, and share insights to guide strategy.
• Stay ahead of industry trends and competitor strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of marketing experience, including 4+ years specifically within the mortgage industry.
• Proven success in developing and executing campaigns across multiple market segments.
• Strong creative skills, with the ability to develop engaging content across multiple formats.
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, HubSpot, Mailchimp, Canva, Adobe Suite, CRM software).
• Comfort leveraging AI tools for content and campaign optimization.
• Strong project management and leadership abilities, including delegation and team mentorship.
• Excellent verbal and written communication skills.

Nice to Have

• Prior people management experience.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of marketing experience, including 4+ years within the mortgage industry.

Benefits & Perks

• Competitive salary range of $88,000 - $110,000 per year.
• Opportunity to shape a growing function within a fast-paced environment.
• Work schedule Monday - Friday, with willingness to work Eastern (EST) time zone.
• Travel for approximately 2-3 events and conferences per year.