Marketing Campaign Manager

About the Role

Key Responsibilities

• Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
• Planning and strategizing: Develop and implement marketing strategies that meet organizational goals.
• Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth.
• Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, leveraging sound resource management and collaboration.
• Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stay within the allocated budget while achieving desired results.
• Organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups.
• Think creatively to develop innovative ideas to attract and retain customers.
• Monitor the progress of all assigned campaigns, making adjustments as needed.
• Analyze campaign data to evaluate effectiveness and identify areas for improvement.
• Conduct competitive analysis regarding demand generation programs such as SEO, PPC, and other marketing platforms.
• Compile and provide regular reports to stakeholders, including senior management and the marketing team, on campaign performance metrics, budget updates, and other relevant information.
• Understand, monitor, and report on campaign KPIs and other performance metrics that measure achievement of business unit goals.
• Analyze data, interpret marketing trends, and make informed decisions based on analysis.
• Demonstrate adaptability to changing market conditions, adjusting strategies as needed, and stay up to date with marketing trends and technologies.
• Maintain compliance with Inovalon’s policies, procedures, and mission statement, including confidentiality and HIPAA requirements.
• Fulfill responsibilities and duties that support operational and financial success of the company.
• Uphold responsibilities related to the separation of duties within your job function.

Requirements

• Minimum three years of experience in building and administration of marketing campaigns or programs.
• Experience marketing technology platforms, tools, products or services, preferably in a B2B environment.
• Intermediate to expert level knowledge of and practical experience using marketing tools such as Marketo, LinkedIn advertising, Google Ads, DemandBase, TechTarget or similar platforms.
• Minimum intermediate to advanced skills in MS PowerPoint, MS Excel, and MS Word.
• Excellent oral and written communication skills.
• High energy, enthusiasm, and initiative.
• Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.
• Bachelor's degree or higher in Marketing, Communications, or an equivalent combination of education and related work experience.

Nice to Have

• Experience in a healthcare or healthcare-related environment is a plus.
• Knowledge of demand generation strategies and digital marketing trends.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or an equivalent combination of education and related work experience.

Benefits & Perks

• Inovalon offers a competitive salary and benefits package.
• Potential eligibility for performance-based incentives.
• Base compensation range of $58,000 — $80,000 USD.
• Benefits may include health insurance, life insurance, company-paid disability, 401(k), 18+ days of paid time off, and more.
• Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage work and personal commitments.