Marketing Campaign Manager

About the Role

Key Responsibilities

• Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
• Develop and implement marketing strategies that meet the goals of the organization.
• Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth.
• Plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, leveraging sound resource management and effective collaboration.
• Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stay within the allocated budget while achieving desired results.
• Organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups.
• Develop creative ideas to attract and retain customers.
• Monitor the progress of all campaigns, making adjustments as needed.
• Analyze campaign data to evaluate effectiveness and identify areas for improvement.
• Conduct competitive analysis regarding demand generation programs such as SEO, PPC, and other marketing platforms.
• Compile and provide regular reports to stakeholders, including campaign performance metrics, budget updates, and other relevant information.
• Understand, monitor, and report on campaign KPIs and other performance metrics.
• Analyze data, interpret marketing trends, and make informed decisions.
• Maintain compliance with company policies, procedures, and confidentiality requirements, including HIPAA.

Requirements

• Minimum three years of experience in building and administration of marketing campaigns or programs.
• Experience marketing technology platforms, tools, products or services, preferably in a B2B environment.
• Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or similar platforms.
• Intermediate to advanced skills in MS PowerPoint, MS Excel, and MS Word.
• Excellent oral and written communication skills.
• High energy, enthusiasm, and initiative.
• Effective time and self-management skills and agility to work in a dynamic environment.
• Bachelor's degree or higher in Marketing, Communications, or an equivalent combination of education and related work experience.

Nice to Have

• Experience with demand generation programs such as SEO and PPC.
• Experience in a B2B marketing environment.
• Knowledge of marketing platforms and tools beyond those listed.

Qualifications

• Bachelor's degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.

Benefits & Perks

• Competitive salary and benefits package.
• Performance-based incentives.
• Health insurance, life insurance, and company-paid disability.
• 401k plan.
• 18+ days of paid time off.
• Work environment that supports health, savings, and work-life balance.