Marketing Campaign Manager, Americas

About the Role

Key Responsibilities

• Develop and execute integrated marketing campaigns across organic and paid digital channels, content syndication, ABM, and field amplification to drive awareness, engagement, and pipeline growth.
• Design and manage account-based marketing (ABM) programs tailored to high-value target accounts and strategic segments, leveraging personalized content, digital tactics, direct mail, and coordinated Sales/SDR outreach.
• Define email nurture programs that guide prospects through the buyer journey, accelerate lead qualification, and support pipeline conversion through behavior-based triggers.
• Collaborate with Portfolio Marketing and Communications to leverage global assets, messaging, and campaigns, adapting them for the Americas market.
• Partner with Regional Marketing Managers, Sales, and SDRs to understand pipeline needs and conversion trends, ensuring marketing campaigns align with target accounts and segments.
• Conduct market research and analyze consumer insights to identify target audience segments, preferences, and behaviors.
• Implement tracking mechanisms and analytics tools to monitor campaign performance across the funnel.
• Analyze data from A/B tests, nurture streams, and digital platforms to optimize conversion rates and ROI.
• Deliver campaign reports and insights to stakeholders, highlighting MQL quality, SAL conversion, pipeline contribution, and regional performance trends.
• Provide recommendations for continuous improvement, leveraging both human insights and AI optimization engines.

Requirements

• 3-5 years of experience in B2B campaign management or demand generation, ideally in cybersecurity or complex technical solutions.
• Proven track record of delivering integrated campaigns that drive pipeline and measurable ROI.
• Experience partnering with Sales and SDRs, with a solid understanding of lead qualification and pipeline metrics.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Ability to understand cybersecurity solutions and translate technical capabilities into compelling messaging focused on pain points, use cases, and solution value for both technical and business audiences.
• Strong grasp of paid media channels and platforms (LinkedIn, Google Ads, display, retargeting, ABA), content syndication, and lead nurturing tactics.
• Experience with marketing automation platforms (e.g., HubSpot), CRM (Salesforce), reporting tools (e.g., Sisense), and ABA platforms.
• Exceptional communication skills, with the ability to provide strategic direction to both AI systems and human stakeholders.
• Proficient in the use of data to inform strategic decisions, guide AI optimization, and drive continuous improvement.

Nice to Have

• Experience with AI, data science or machine learning concepts (technical expertise not required).
• Understanding of Americas market nuances across US, Canada, and Latin America.
• Analytical mindset with ability to interpret large-scale testing data.
• Excellent collaboration skills for working with both AI platforms and cross-functional teams.

Qualifications

• Bachelor's degree

Benefits & Perks

• Competitive salary
• Medical, dental, vision, 401(K), and additional incentives
• Culture of community and opportunity to work in a growing organization
• Room for career growth and professional development
• Training and educational opportunities