Marketing Campaign Manager

About the Role

Key Responsibilities

• Develop and deploy a variety of multi-channel campaigns and ABM programs (1:Few, 1:Many) that grow and nurture our lead funnel; including crafting strategy, aligning internal teams, and project managing execution.
• Plan and launch targeted campaigns to high-priority supplier accounts using account-based marketing approaches, including personalized outreach, retargeting, direct mail, and event programs.
• Oversee the development of demand generation assets (email, landing pages, direct mail, social ads, sales emails, etc.).
• Achieve campaign performance targets through A/B testing strategies and execution across all channels.
• Partner with Sales and Growth to create and test new SPP offers, monitor pipeline impact, and optimize based on performance data and feedback.
• Track and report campaign performance, including pipeline impact and conversion rates, providing regular insights on ROI and channel effectiveness.
• Provide recommendations around campaign optimization, improving lead quality, and maximizing ROI.
• Maintain deep understanding of Supplier Payments Plus product functionality, customer pain points, and competitive differentiation, translating these insights into impactful marketing activities.
• Stay informed of industry trends and best practices in B2B payments, account-based marketing, and digital campaign strategy.

Requirements

• 8+ years of experience in managing and optimizing multi-channel campaigns, ideally for B2B fintech/payments or SaaS solutions.
• Strong project management, time management, prioritization, and organizational skills.
• Proficiency in thinking strategically and problem solving.
• Proficiency with ABM platforms, paid media (search, display, social), email marketing, and campaign analytics tools.
• Analytical and quantitative skills; bias towards data-based decision making.
• Ability to multitask, balance, and juggle responsibilities in a fast-paced environment.
• Demonstrated ability to manage offer testing, iterate on performance, and communicate findings to stakeholders.
• Strong collaboration skills to work effectively with Product Marketing, Sales, Analytics, and external partners.
• Exceptional project management and organizational abilities.
• Data-driven, analytical mindset with a track record of optimizing campaigns for ROI.
• Experience with CRM systems (especially Salesforce) is a must.
• Experience with sales engagement platforms (especially Outreach) is a plus.

Qualifications

• Experience with CRM systems (especially Salesforce).
• Experience with sales engagement platforms (especially Outreach).

Benefits & Perks

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP).
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage.
• Employee Assistance Program (EAP).
• 11+ Observed holidays and wellness days and flexible time off.
• Employee Stock Purchase Program with employee discounts.
• Wellness & Fitness initiatives.
• Employee recognition and referral programs.
• And much more.