Marketing Campaign Manager - Caffeine.ai

Dfinity

San Francisco, CA

Full Time

Senior

115k-160k

4 days ago

Job Description

About the Role

In this role you will lead Marketing campaigns for Caffeine.ai, the Self-Writing Internet (SWI) platform that enables anyone to build their websites and apps without requiring any technical knowledge. Caffeine is a key product incubated at the DFINITY Foundation. You will help launch Caffeine, a new tech brand, boosting awareness, share of voice, reach, and engagement through cross-departmental collaboration. The position involves working across multiple work streams and projects with a user-first and data-driven mindset, targeting mainstream B2C, developers, AI enthusiasts, and enterprise audiences globally. The role is based in San Francisco with occasional travel to Zurich and global events.

Key Responsibilities

Planning and coordination of integrated marketing campaigns and programs for Caffeine, ensuring branding and messaging consistency across all channels, in close collaboration with the Caffeine Product, Branding & Design and Institutional Affairs teams
Act as a project manager for Caffeine campaigns to ensure the delivery of high quality and high performing initiatives that support the ecosystem's growth
Collaborate with the rest of the Marketing team to help improve Caffeine messaging, thought leadership, and content creation according to target audiences through a data-driven approach
Create consistent performance marketing programs for Caffeine, including SEO, SEA, Paid Social, etc.
Manage the Marketing agency to ensure their delivery is optimal
Initiate and implement special projects for the marketing team
Provide regular reports and insights to the wider Marketing team and Leadership

Requirements

5+ years of experience in leading Marketing campaigns for relevant brands
3+ years of marketing experience with web products, preferably consumer facing
Solid experience managing external suppliers, especially creative agencies
Experience with data-driven marketing campaigns
Exceptional copywriting skills and spoken/written English
Hands-on, proactive and diligent attitude
Keen interest in AI (professional experience in the space a plus!) and Blockchain
Process-driven, detail-oriented, service-focused and pragmatic
Ability to thrive in a fast-paced, distributed environment with multiple stakeholders

Nice to Have

Professional experience in AI and Blockchain

Qualifications

Experience managing marketing campaigns for relevant brands
Experience with web products, preferably consumer facing
Managing external suppliers and creative agencies
Strong copywriting skills
Interest or experience in AI and Blockchain

Benefits & Perks

Top tier medical, dental, and vision insurance
Disability insurance
Life insurance
401(k)
Flexible PTO policy in addition to paid holidays
Base salary + generous bonus

Working at Dfinity

DFINITY is a leading contributor to the Internet Computer Protocol (ICP), with a mission to bring the world's compute onto the secure ICP network. The company is built on third-generation blockchain technology, enabling development of unstoppable, tamper-proof, fully decentralized web applications. DFINITY's team includes cryptographers, distributed systems engineers, programming language experts, and industry leaders, all shaping the future of the internet and web3. The company values diversity and inclusion, considering all qualified applicants regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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