Marketing Campaign Manager - Cloud

About the Role

Key Responsibilities

• Create content and collateral based on U.S. public sector market and customer research data and insights about target personas, buyer needs and the purchasing decision process for the technology vendor's product.
• Create collateral, whitepapers, presentations, videos, blog posts, and more, to communicate the value proposition of our offerings, and drive strong organic traffic leading across a high performing buyer's journey.
• Work together with marketing colleagues and resources to produce relevant content for target buyers and help socialize among sales teams.
• Sales enablement: Ready our sales development representatives and account managers to carry our message(s) to market with consistency and confidence through programs and curated sales content.
• Translate complex concepts into enablement materials that are extremely simple and clear for sales to understand.
• Create playbooks, sale rep emails, call scripts and contact cadences, leveraging industry best practices, to improve client engagement.
• Develop the competitive comparison guides for use in positioning against similar offerings from competitors.
• Compile relevant customer references, testimonials, and case studies for external and internal use.
• Conduct/review interviews and perform ongoing analysis to determine the level of customer product understanding and integrate feedback into messaging and enablement materials.
• Regularly elicit feedback from sales reps to better understand the current climate and build / optimize sales enablement materials to meet client needs.
• Ability to use persuasive and compelling storytelling when communicating in various situations, understands how to be concise.
• Perform other duties as assigned.

Requirements

• 5 to 8 years of relevant work experience.
• Bachelor's Degree with Marketing Field of Study preferred.
• Bachelor's Degree required.
• Possesses strong leadership skills with a willingness to lead, create new ideas, and be assertive.
• Possesses strong organizational and time management skills, driving tasks to completion.
• Able to constructively work under stress and pressure when faced with high workloads and deadlines.
• Able to maintain and promote social, ethical, and organizational standards in conducting internal and external business activities.
• Able to work independently with minimum supervision.
• Able to maintain confidentiality of sensitive information.
• Able to build solid, effective working relationships with others.
• Able to quickly learn new systems and technology.
• Able to use relevant computer system applications at an intermediate level.

Nice to Have

• Experience with cloud markets and government buyers.
• Experience creating sales enablement materials and marketing collateral.
• Knowledge of industry best practices for sales and marketing content creation.

Benefits & Perks

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: Valuing every voice through inclusive education, peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.