Marketing Campaign Manager II

About the Role

Key Responsibilities

• Develop, execute, and manage comprehensive multi-channel marketing campaigns, including email, webinars, events, direct mail, and digital, ensuring seamless execution from planning through to completion in a fast-paced environment.
• Manage partnerships and joint partner marketing efforts, including identifying relevant trade associations, securing sponsorships, and aligning with partner objectives.
• Leverage platforms such as Monday.com for project management and manage campaign budgets to ensure resource allocation and financial accountability.
• Demonstrate expertise with platforms such as Go To Webinar for webinars and Marketo for email marketing, landing page buildout, and segmentation.
• Analyze and forecast the performance of marketing programs quarterly, with monthly adjustments to align with sales targets and business objectives.
• Collaborate with Industry Sales Leaders to develop a healthy pipeline and execute targeted marketing campaigns to generate sales-qualified leads.
• Work with Product & Content Marketing to ensure campaign content aligns with brand positioning, messaging, and buyer personas.
• Oversee campaign performance throughout the lifecycle, conduct A/B testing, analyze metrics, and identify opportunities for optimization.
• Utilize Salesforce to build campaign hierarchies, create detailed reports, and develop dashboards for performance tracking.

Requirements

• Proven success in managing multi-faceted marketing programs from planning to completion in a fast-paced environment.
• Experience using project management tools such as Workfront and platforms like Monday.com.
• Experience with marketing reporting tools such as Salesforce and Google Analytics.
• Strategic understanding of marketing automation platforms such as Hubspot or Marketo, lead scoring strategies, and marketing funnel stages (MQL, SQL, etc.).
• Strong writing skills for demand generation content including email, web, social, and campaign ads.
• Effective communication skills to ensure stakeholder alignment on goals and objectives.
• Ability to present virtually and in person to internal and external audiences.
• Strong leadership and strategic skills for campaign vision and execution.
• Minimum 3 years of experience in marketing, preferably in a result-driven B2B marketing environment.
• Experience in a B2B technology, consulting, or services company.
• Typically requires a University Degree or equivalent experience and at least 5 years of relevant experience.
• Ability to travel as necessary to support marketing initiatives.

Nice to Have

• Experience in a B2B technology, consulting, or services company.

Qualifications

• Typically requires a University Degree or equivalent experience
• Minimum 5 years of prior relevant experience

Benefits & Perks

• 18 days PTO
• 11 holidays (including 8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive healthcare plans including high deductible options with $0 monthly premium for teammate-only coverage
• 100% paid dental, life insurance, long-term and short-term disability
• Employee Assistance Program (EAP)
• Onsite health clinic with Atrium Health
• 401k match up to 4%
• Parental leave: 8 weeks fully paid
• Discounts on pet, home, and auto insurance
• BrightDime financial wellness tool
• WeeCare childcare service
• Perks at Work discount program
• Onsite gym, yoga studio, and basketball court
• Tuition reimbursement up to $5,250
• Hybrid workplace flexibility
• Free parking