Marketing Campaign Manager (Remote)

First American Financial

Full Time

Senior

25 days ago

Job Description

About the Role

First American Title is seeking an experienced Marketing Campaign Manager to lead and execute strategic initiatives that generate demand, drive leads, and grow revenue. This role owns the development, execution and optimization of integrated programs across digital, email, social, paid media and events. They will work closely with product marketing, sales, operations and creative teams to develop and implement campaigns and supporting sales materials, and track and optimize performance to achieve measurable results. The ideal candidate is a data-driven marketer, experienced in goal setting and KPI management, with a passion for innovation and collaboration, and the ability to craft and deliver effective campaigns targeting key customer segments.

Key Responsibilities

Plan, execute and measure integrated campaigns (web, email, social, ads, events), leveraging marketing automation platforms to design, execute, and optimize, driving lead generation, nurturing prospects, and improving conversion rates
Work closely and collaboratively with product marketing, sales, operations, business leadership, and design teams
Manage external vendors / agencies as needed
Track KPIs and report campaign effectiveness to leadership

Requirements

Bachelor's degree and 7-10 years marketing experience
Experience running B2B campaigns across multiple audiences
Financial Services, Mortgage, and/or Fintech experience
Experience with Salesforce, MarketingCloud, HubSpot and Google Analytics
Strong project management skills; this role will juggle multiple business units and simultaneous campaigns
Data-first mindset; ability to set up tracking and attribution
Excellent writing, communication, and presentation skills
Ability to influence without authority and collaborate with others
Established history of effective, ROI-driven marketing and sales support, and lead generation
Knowledge and understanding of media and media buying

Nice to Have

Experience with media and media buying

Qualifications

7-10 years marketing experience
Bachelor's degree

Benefits & Perks

Medical, dental, vision insurance
401k
PTO/paid sick leave
Employee stock purchase plan

Working at First American Financial

Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work.

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