Marketing Campaign Specialist

About the Role

Key Responsibilities

• Support the in-region execution of global and regional marketing campaigns with integrated campaign toolkits, marketing materials, and sales tools to promote data center solutions.
• Manage project timelines, budgets, and resources to ensure successful campaign execution in alignment with agreed business, sales, and marketing goals.
• Collaborate with SME, designers, writers, copyrighters, and Marketing Content Specialist to create and execute campaigns that meet brand guidelines.
• Manage the business segment social media calendar and content plan to drive engagement and followers, and execute paid social campaigns.
• Monitor, measure, report, and evaluate campaign success across multiple channels to maximize ROI and improve future campaign performance.
• Work closely with Marketing Operations to schedule and build campaigns in Marketo.
• Responsibility for database management and enhancements in line with best practices and processes as outlined by CommScope Marketing Operations team.
• Maintain an understanding of campaign best practices in the industry.
• Manage relationships with external vendors to execute on campaign goals.
• Use Marketo (or equivalent CRM tool) to build out, execute, monitor, and report on marketing campaigns and programs.
• Work with IT to ensure campaign tools are up to date and available within Digital Asset Management platform.

Requirements

• Bachelor's degree in marketing or equivalent experience.
• 3+ years' experience in marketing campaign management.
• Demonstrated capabilities in digital marketing techniques.
• Experience using Marketo (or equivalent CRM tool) to build out, execute, monitor, and report on marketing campaigns and programs.
• Organizational skills, project management, and time management.
• Effective internal and external communication skills (written, verbal, and presentation).
• Analytic mindset and process and results driven.
• Ability to work with technical language.
• Ability to operate in a globally matrixed organization.
• Growth mindset - open to new opportunities.

Nice to Have

• Industry experience is an advantage.

Qualifications

• Formal educational background includes a Bachelor's degree in marketing or equivalent experience.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision plans.
• Life and accidental death insurance.
• 401(k) plan and participation in the Company's Incentive Plan.
• Eleven paid holidays in a full calendar year.
• Paid vacation (prorated based on start date).
• Other leave options.