Marketing Communications Specialist (REMOTE)

About the Role

Key Responsibilities

• Plan, develop, project manage, execute, analyze, and present on all stages and aspects of various marketing communication campaigns, including product launches, public relations, digital marketing, digital events, social media, and online media.
• Work closely with key stakeholders from Product Management, Product Marketing, Marketing, and Sales Teams to lead efforts in bringing products, initiatives, or ideas to market and achieving key business objectives.
• Establish a review cadence for each major campaign and initiative to analyze performance and provide recommendations for optimization based on past results and future objectives.
• Select vendors and tactics as well as manage monthly expenses to ensure budget goals are met without waste or underutilization.
• Lead or support the creation of various content types aligned to brand standards, including product literature, promotional or educational videos, digital ads, web pages, and more, ensuring content is posted and promoted across multiple channels.
• Plan and execute all aspects of digital campaigns, including programming and sending email marketing campaigns, social media posts, and paid media.
• Work with Product Management, Sales, and other interested parties to capture and optimize content for improved SERP results, including setup and optimization of AdWords and SEO campaigns.
• Coordinate topics with Product Marketing and write content to promote and launch campaigns.
• Execute the overall event plan related to campaigns and launches, including digital events such as webinars.
• Work closely with the Digital Operations team to manage and update website content for the relevant marketing area.
• Share campaign and launch plans with the Content Development Manager to ensure thought leadership campaigns are executed in collaboration with a PR agency, develop and implement PR strategies, and incorporate PR into launch campaigns.
• Perform other duties as assigned.

Requirements

• Bachelor's degree from a four-year college or university with emphasis in Marketing, Communications or related field; or equivalent combination of education and experience.
• Minimum of 2 years' experience in a marketing role overseeing projects from ideation to delivery and review.
• Effective oral and written communication skills.
• Ability to apply common sense understanding to carry out instructions in written, oral, or diagram form.
• Strong organizational and planning skills with the ability to work independently.
• Proficiency in Microsoft Office products (Word, Excel, Outlook).
• Familiarity with ISO 9000 standards and audit process.
• Proven work and educational experience in marketing for at least 5 years.
• Experience with marketing campaigns, execution, and planning.
• Excellent interpersonal, verbal, written, and presentation communication skills.
• Ability to work calmly under pressure, evaluate situations, and implement solutions quickly.
• Strong organizational and time management skills, detail-oriented, capable of handling multiple projects.
• Strong understanding of Marketing Automation.
• Willingness to travel up to 15%.

Nice to Have

• Knowledge of required job skills and ability to learn and apply new skills.
• Ability to establish and maintain effective relations and exhibit tact and consideration.
• Ability to speak clearly, listen, and participate actively in meetings.
• Ability to balance team and individual responsibilities and contribute to a positive team environment.
• Problem-solving skills, including analyzing information and developing solutions.
• Self-motivation, initiative, and willingness to seek increased responsibilities.
• Planning and organizing work activities efficiently.
• Commitment to quality, accuracy, and continuous improvement.

Benefits & Perks

• Medical, dental, and vision coverage.
• High employer 401K match.
• Paid time off (PTO) and holiday pay.
• Short-term and long-term disability benefit plans.
• Paid maternity and parental leave.
• Bonus opportunities in accordance with the company's incentive plans.
• Paid time off to volunteer.