Marketing Consultant

Randstad

Pasadena, CA

Contract

Mid Level

83k-96k

23 days ago

Job Description

About the Role

In addition to the responsibilities listed below, this position is responsible for supporting the development and execution of multichannel direct marketing campaigns to drive customer acquisition and member retention. This position refines customer attributes using internal databases, partners with the Analytics team to leverage data modeling targeted at increasing response, application, and funding rates, including A/B testing, and partners with Creative team on copy and creative development.

Key Responsibilities

Develops and executes Paid Search and Display campaigns aligned with business objectives, in partnership with media agency, including day-to-day budget management, campaign optimization, performance reporting and analysis
Acts as the Account Manager to program leads, working within their budgets to meet performance goals; manages ongoing communication on performance reports, budgets, and strategic recommendations
Partners with key stakeholders and Analytics teams on budget forecasting and ongoing media opportunity assessments
Manages all budget tracking and pacing documentation, invoice tracking, and budget reconciliation
Reviews and edits copy, landing page, and other creative media assets, and coordinates editing and approval process with internal and external partners
Proactively analyzes campaign data to recommend new opportunities for improved performance, such as A/B testing, remarketing, and channel expansion
Assesses data and processes to identify Enterprise-level optimization opportunities
Assists in Paid Media project management by developing and updating project plans, coordinating across cross-functional stakeholder contacts, adhering to project budget, participating in vendor selection, managing vendor relationships, and presenting project updates

Requirements

2+ Years of Relevant Experience: Managing Paid Search Campaigns
Analytical campaign reporting
Experience with Google AdWords and Paid Search Management platforms such as SearchAds360, Marin Software, etc.
Experience with Web Analytics platforms such as Google Analytics, Adobe Analytics, etc.
Must have excellent project management skills
Must be data-driven/analytical
Experience working in fast paced, deadline driven environments
Excellent written and verbal skills
Proven self-starter with strong ability to meet deadlines
Ability to manage projects
Problem solving skills
Proficient with numbers and interact with analytics teams
Account Management experience working with clients either in an agency and/or in-house client setting

Nice to Have

Great Communicator
Team Player
Detail Oriented

Qualifications

Bachelor's degree

Benefits & Perks

Comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings
Short-term disability
401K plan

Working at Randstad

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. We are committed to equal opportunity employment and consider all qualified applicants, including those with criminal histories, in accordance with applicable laws.

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