Marketing Consultant

About the Role

Key Responsibilities

• Evaluate advertiser campaign goals to recommend the appropriate client 3P and/or 1P measurement solutions.
• Manage day-to-day study execution with 3P vendors, including sales requests, POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in the field, managing 3P relationships, analysis, reporting, and providing actionable insights.
• Maintain outcomes database to build benchmarks and learnings from completed studies.
• Contribute to vertical and category best practices and create scalable solutions across key client types.
• Support and own relationships with sales counterparts, making measurement recommendations to illustrate successful outcomes, expand client relationships, and optimize campaigns.
• Educate internal and external stakeholders on measurement offerings and opportunities through learning agendas and experimentation.
• Collaborate cross-functionally and communicate effectively across multiple business functions such as planning, account management, ad ops, and product.
• Identify measurement needs and gaps, vet potential 3P partners, and conduct POCs for evaluation.
• Track and monitor studies against budget, ensuring costs are aligned with departmental budgets.
• Develop and partner with marketing to create case studies and contribute to larger initiatives like Playbooks and best practice guides.
• Identify and maximize efficiencies in rates/pricing, processes, and communication with vendors and internal teams.

Requirements

• Bachelor's Degree
• 4+ years of advertising technology and digital marketing measurement experience
• 2+ years of partnership, strategic development, and/or partner management experience
• 2+ years of experience in a customer-facing role
• Knowledge of efficiency or causal measurement methods such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing
• Knowledge of digital media measurement methodologies including attribution models (MTA, MMM, test/control), demographic modeling, deterministic vs. probabilistic data layering
• Experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMe
• Proven analytical skills and a data-driven mindset
• Excellent project management and organizational skills with the ability to work autonomously
• Strong verbal and written communication and storytelling skills
• Ability to build relationships and influence cross-functional stakeholders and external partners
• Strategic self-starter capable of designing research strategies and engaging in hands-on execution
• Passion for learning new skills, methodologies, and tools
• Ability to handle changing priorities in a fast-paced environment
• Experience communicating project findings to internal and external partners
• Attention to detail while maintaining efficiency
• Experience with TV/Video, digital, DOOH, programmatic ad buying, and understanding of the advertising landscape across media channels is a plus
• Knowledge of quantitative and qualitative methodologies
• Familiarity with tools like Airtable, Salesforce, Tableau, and data clean rooms is a plus

Nice to Have

• Dual TV/Video and digital experience
• DOOH experience
• Programmatic ad buying experience