Marketing Consultant

TEKsystems

Des Moines, IA

Contract

Mid Level

6 days ago

Job Description

About the Role

A client of TEKsystems is seeking a Marketing Consultant with at least 4 years of experience in Adobe Target, focusing on execution and content management. The role involves coaching and guiding the client to use Adobe Target more effectively, as well as executing campaigns within the platform. The candidate should have digital content expertise across various content management platforms and a strong understanding of web accessibility standards.

Key Responsibilities

Act as a coach and guide to help the client use Adobe Target more effectively.
Execute campaigns in Adobe Target.
Manage digital content across content management platforms such as SDL Tridion, WordPress, and Adobe Experience Manager (AEM).

Requirements

At least 4 years of experience with Adobe Target, with a focus on execution.
Content management experience with platforms like SDL Tridion, WordPress, or Adobe Experience Manager (AEM).
Deep proficiency in Adobe Target or similar testing/personalization platforms, including multi-variant testing and targeted offer builds.
Ability to read and interpret HTML and CSS for content customization and troubleshooting.
Strong understanding of web accessibility standards (e.g., WCAG) and experience conducting accessibility testing.
Familiarity with Adobe tools including Real-Time CDP (RTCDP), AEM, Target, and Customer Journey Analytics (CJA).