Marketing Consultant - Campaign Strategy & Execution Team

KeyBank

Albany, NY

Full Time

Mid Level

65k-75k

18 days ago

Job Description

About the Role

The Campaign Strategy and Execution (CS&E) Delivery Team is primarily responsible for the implementation of targeted 1:1 marketing programs leveraging various channels such as mail, phone, email, social media, paid search, online banking, text, push, and dot.com inbound channels. The role involves partnering with Key's IT department (KTOS) and Line of Business Partners to maintain and enhance data, marketing technology, and campaign management environments. This Marketing Consultant position is a data, technical, and strategy role focused on using campaign management tools to advise on data and campaign operations, streamline campaigns, design scalable processes, build relationships with lines of business, document procedures, troubleshoot issues, and support transition to cloud-based platforms like Adobe Experience Platform and Journey Optimizer.

Key Responsibilities

Hands-on work with Adobe campaign management tools such as Journey Optimizer, Experience Platform, and Journey Analytics to design and deliver omni-channel leads including Email, Inbound, SMS, Push, and Direct Mail channels.
Partner with Marketing Technology and Line of Business Marketing team members to translate business goals into targeted marketing campaigns that drive customer engagement, leads, inbound reactive offers, and revenue.
Engage in and apply communication skills to support the end-to-end campaign lifecycle: gathering requirements, designing and testing audiences, deployment, ensuring delivery, resolving issues, and applying learnings.
Troubleshoot and debug complex issues within campaign workflows, integrations, and data syncs, providing campaign support as needed.
Provide solutions for accessing data across multiple platforms to support various lines of business and execute data-driven marketing efforts.

Requirements

Bachelor's degree in IT, MIS, Business, or related field or equivalent experience.
2+ years of experience working with relational databases, marketing technology, or SQL query-based analytic tools used for data mining.
Ability to communicate and partner effectively with IT, Compliance, and Line of Business team members.
High attention to data detail and effective communication skills across analytics, IT, Line of Business, and Compliance teams.
Experience with Campaign Management tools.

Nice to Have

Experience with Adobe Experience Platform and Journey Optimizer tools.
Experience in designing scalable and repeatable marketing processes.
Knowledge of cloud-based data platforms.

Qualifications

Educational background in IT, MIS, Business, or related fields or equivalent experience.
Experience with relational databases and SQL query tools.

Benefits & Perks

Eligible for a base salary in the range of $65,000 to $75,000 annually depending on location and experience.
Eligibility for short-term and deferred incentive compensation based on performance.
Access to a list of company benefits (details available via provided link).

Working at KeyBank

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Reasonable accommodations are available for individuals with disabilities or disabled veterans.

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