Marketing Consultant

About the Role

Key Responsibilities

• Develops and executes Paid Search and Display campaigns aligned with business objectives, including budget management, campaign optimization, and performance reporting.
• Acts as the Account Manager to program leads, managing budgets to meet performance goals and providing strategic recommendations.
• Partners with stakeholders and Analytics teams on budget forecasting and media opportunity assessments.
• Manages budget tracking, invoice tracking, and budget reconciliation.
• Reviews and edits copy, landing pages, and creative media assets, coordinating approval processes.
• Analyzes campaign data to identify opportunities for improvement, such as A/B testing, remarketing, and channel expansion.
• Assesses data and processes to identify enterprise-level optimization opportunities.
• Assists in Paid Media project management by developing project plans, coordinating with stakeholders, managing vendors, and providing project updates.

Requirements

• 2+ Years of Relevant Experience managing Paid Search Campaigns.
• Experience with Google AdWords and Paid Search Management platforms such as SearchAds360, Marin Software, etc.
• Experience with Web Analytics platforms such as Google Analytics, Adobe Analytics, etc.
• Excellent project management skills.
• Data-driven and analytical mindset.
• Ability to work in fast-paced, deadline-driven environments.
• Excellent written and verbal communication skills.
• Proven self-starter with strong ability to meet deadlines.
• Ability to manage projects and solve problems.
• Proficient with numbers and interacting with analytics teams.
• Account Management experience working with clients in agency or in-house settings.

Nice to Have

• Experience working with cross-functional teams.
• Knowledge of digital marketing trends and best practices.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance.
• Short-term disability.
• 401K plan.
• Hourly pay based on experience and qualifications.