Marketing Content Specialist - 10228

Kaleida Health

Buffalo, NY

Full Time

Mid Level

51k-70k

26 days ago

Job Description

About the Role

This role is responsible for producing engaging, clear copy for different advertising channels including mailings, ads, newsletters, letters, blogs, social media and websites. The marketing content specialist will need to ensure work is proofread, voiced within each brand, utilizes a different creative approach and voice varied by audience and is accurate. Will work directly with marketing leadership for overall direction, strategy and goals for writing pieces. In addition to primary responsibilities of writing engaging content, the marketing content specialist will assist with photo/video shoots, collaborations with community partners, project execution, events and more as needed.

Key Responsibilities

Producing engaging, clear copy for various advertising channels including mailings, ads, newsletters, letters, blogs, social media, and websites.
Ensuring work is proofread, voiced within each brand, and tailored with a creative approach suitable for different audiences.
Collaborating with marketing leadership for overall direction, strategy, and goals for writing pieces.
Assisting with photo/video shoots, collaborations with community partners, project execution, events, and other related tasks as needed.

Requirements

Bachelor of Arts in Marketing, Communication, English, Writing or similar.
At least 3 years of experience producing copy for print and digital media channels with proven success.

Qualifications

Bachelor of Arts degree in a relevant field.

Working at Kaleida Health

Kaleida Health's mission is to advance the health of the community, emphasizing diversity, equity, and inclusion (DEI). The organization values creating a culture of equity and inclusion where diversity is valued and celebrated, and it strives to exemplify courage and accountability through its core values for its workforce and community.

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