Marketing Content Specialist

About the Role

Key Responsibilities

• Develop engaging, accurate, and various organic content for YouTube, the website, social media, CRM, and sales training, collaborating with Product Planning, MRDA, Legal, and other Marketing teams to ensure it resonates with key audience segments.
• Coordinate content creation process from ideation to execution, ensuring alignment with brand strategy and guidelines, compliance laws, regulations, and target preferences.
• Partner with agency partner(s) to develop strategy, content planning and production.
• Develop content calendar, outlining key model and USPs, topics, and channels to activate.
• Monitor performance and trends to develop and optimize content awareness and visibility.
• Implement content distribution strategies to maximize reach and engagement across digital platforms, including YouTube, Mitsubishi Academy, social media, website and CRM.
• Track and analyze performance metrics and trends to optimize content strategy, boost awareness, and drive continuous improvement.
• Coordinate and monitor assets/documents via content platform for proper categorization, accurate descriptions, and valid usage dates.
• Assist on various projects while effectively managing multiple priorities, meeting deadlines, and delivering quality results.
• Work a full-time schedule of at least 40 hours per week, with potential for remote, in-office, or onsite work as required.

Requirements

• 5+ years of marketing experience in advertising, media, communications, or related field.
• Advanced verbal, written communication, presentation, and interpersonal skills.
• Must maintain a valid unconditional driver's license and MMNA approved driving record.
• Some travel required.

Nice to Have

• Advertising and/or media agency experience a plus.

Qualifications

• Educational background is not explicitly specified; minimum of 5+ years marketing experience required.

Benefits & Perks

• Base salary ranging between $60,000 to $63,000, based on role, skills, and qualifications.
• Comprehensive benefits package including 401(k) with company match, Mitsubishi Lease Program, and various medical, financial, and other perks.
• Family First: Medical, dental, and vision coverage.
• Discounted Employee Lease Car program covering insurance, maintenance, and registration fees with no down payment or credit check.
• Retirement benefits with 401(k) matching and annual contributions based on years of service.
• Professional development opportunities including training, tuition reimbursement, and employee resource groups.
• Up to 30 days of paid time off, including holidays, vacation, and other leave options.
• Hybrid working environment (~2 days remote, 3 days in-office) at our modern Franklin, TN office.
• Collaborative workspace fostering open idea exchange.