Marketing Content Strategist

About the Role

Key Responsibilities

• Develop and execute content strategies that support enrollment-driven email campaigns, paid ads, web pages, and marketing materials.
• Amplify real student and family stories that reflect the Laurel Springs experience—creating shareable, emotionally resonant content across platforms.
• Analyze competitors and industry trends to refine brand messaging and position Laurel Springs as a leader in online K-12 education.
• Partner with internal teams to translate academic programs into clear, engaging, and persuasive marketing content.
• Use analytics to measure content effectiveness, adjusting strategy to improve engagement, conversion, and visibility.
• Craft press releases and collaborate with media outlets to generate brand exposure.
• Lead initiatives such as podcasts, panel events, and other thought leadership content to expand brand presence.
• Maintain consistent voice and tone across all written and visual content.
• Apply SEO best practices to maximize website indexing and visibility; use tools like Google Analytics, Canva, and Bitly to track performance.
• Create and manage UTM codes to monitor campaign effectiveness and optimize marketing strategies.
• Create content that aligns with audience interests and supports enrollment goals.
• Participate in school-wide meetings and virtual events, maintaining a professional and collaborative presence.
• Engage in ongoing professional development and self-improvement.

Requirements

• Bachelor's degree or higher in Journalism, Marketing, Communications, Public Relations, Advertising, or related field.
• Minimum of 5 years' experience in content strategy, digital marketing, or brand storytelling.
• Proficient in SEO and content optimization techniques.
• Experience with Canva, Adobe Creative Cloud, or similar design platforms preferred.
• Proven track record of writing high-impact, audience-specific content.
• Exceptional writing and editing skills.
• Ability to interpret data, track KPIs, and adapt strategies accordingly.
• Experience drafting press releases and generating media coverage.
• Strong collaboration skills and ability to work across departments.
• Project management skills to juggle multiple projects and meet deadlines.
• Access to reliable high-speed internet and a professional work environment.
• Creative vision and passion for education and content innovation.

Nice to Have

• Experience with Adobe Creative Cloud or similar design platforms.

Qualifications

• Bachelor's degree or higher in relevant fields such as Journalism, Marketing, Communications, Public Relations, or Advertising.
• Minimum of 5 years' experience in related roles.

Benefits & Perks

• Full medical, dental, and vision coverage.
• 401(k) with company match.
• Tuition remission for employees' children.
• Continued education tuition savings through university partners.