Marketing Coordinator

About the Role

Key Responsibilities

• Write creative and impactful copy for various purposes, platforms, and channels and work with cross-functional teams to optimize marketing copy.
• Develop and manage marketing materials by sourcing content and data from relevant stakeholders, collaborating with the design team, editing images, and proofreading to ensure accuracy and quality.
• Update content regularly to maintain relevance throughout the year.
• Organize and input marketing content into digital platforms, share assets with key stakeholders, and maintain organized file management within the shared drive.
• Participate in the peer review process by proofreading, fact-checking, and offering constructive feedback to ensure all marketing initiatives meet high-quality standards.
• Assist with the reporting of all marketing campaigns by gathering data, formatting for clarity, and compiling final reports for distribution to stakeholders.
• Assist with email data segmentation by updating data sources, running data reports, formatting data files, and ensuring accurate uploads into relevant systems.
• Manage and update marketing materials and resources, coordinating timelines and collaborating with cross-functional teams to deliver content on time.
• Support brand websites by updating content, writing copy, editing images, uploading assets, and submitting and managing support tickets.
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends, and understanding of marketing and business objectives.
• Stay informed on industry trends and best practices by attending webinars, training sessions, and educational events.
• Provide on-site and remote support for company events as needed, ensuring smooth execution and alignment with business goals.
• Support the Sales Marketing Director and sales marketing team on additional/other initiatives and projects as needed.

Requirements

• Experience in writing creative and impactful copy for various purposes and channels.
• Ability to develop and manage marketing materials, source content, collaborate with design teams, and ensure quality standards.
• Strong organizational skills to manage digital content, share assets, and maintain file management.
• Attention to detail for proofreading, fact-checking, and quality assurance.
• Ability to assist with campaign reporting, data segmentation, and data management.
• Experience updating and managing website content and assets.
• Ability to contribute creative ideas and stay informed on industry trends.
• Willingness to support on-site and remote events and collaborate with cross-functional teams.

Nice to Have

• Experience with digital platforms and content management systems.
• Knowledge of industry trends and best practices in marketing.