Marketing Coordinator

About the Role

Key Responsibilities

• Assist to pull and collect media performance reports such as CRM traffic reports, Call Measurement Reports, Website Analytics, and radio, television and cable web traffic reports associated media promotions, etc.
• Assist all Advertising Consultants on the Marketing budgets, such as adding flight dates to calendars and media production deadlines
• Project request support as needed for Advertising Consultants while they are traveling
• General follow up and management of projects in progress such as eBlasts, artwork, information requests, and Workamajig entry
• Help with getting final approvals on eNewsletters and eBlasts from the point person at the dealership
• Assist in the trafficking of radio and TV/cable spots for Advertising Consultants as needed
• Assist to work with Account Analyst to maintain and update marketing and other reports for Advertising Consultants
• Assist Advertising Consultants with special projects including filing, creation of sales campaign one pagers, proposals, research on competitive advertising and other duties assigned
• On behalf of the Advertising Consultants, coordinate the assignment of Call Measurement numbers, and other tracking codes to measure response for dealerships
• Assist with co-op documentation for media buys and provide clients and marketing managers with support as required
• Assist with vendor sourcing as needed
• Maintain account management files including client and contract files as needed
• Assist with event management as assigned
• Support Director of Marketing on various assignments and meeting preparation
• Occasional dealership visits to have an understanding of the Marketing/Advertising Consultant role

Requirements

• Bachelor's Degree in (B.A or B.S.) Broadcasting/ Communications, Advertising, Public Relations or related field
• Proficient in Microsoft Office Suite Programs including Excel and Word
• Ability to manage multiple projects and schedules to meet deadlines
• Ability to adjust set priorities and adjust workflow as required
• Interest and working knowledge automotive sales and business principles
• Must be extremely organized and detail oriented

Qualifications

• Bachelor's Degree in (B.A or B.S.) Broadcasting/ Communications, Advertising, Public Relations or related field
• Proficient in Microsoft Office Suite Programs including Excel and Word

Benefits & Perks

• Fast paced work environment
• Paid training and development
• Career growth opportunities
• Medical and dental coverage available after 2 month period
• Paid vacation and holidays
• 401(k) with company match