Senior Director, Customer Marketing
Sitecore
Job Description
About the Role
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customers-seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. We are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight, integrating AI into our design, build, and delivery of digital experiences.
Key Responsibilities
- Inspire, mentor, and develop a high-performing customer marketing team. Foster a collaborative and innovative environment to execute the customer marketing strategy effectively across the organization.
- Expand customer advocacy programs by identifying and cultivating customer champions. Leverage advocates to amplify the brand through testimonials, case studies, reviews, and speaking engagements. Lead recognition programs and initiatives like the Sitecore Digital Impact awards and peer-to-peer reviews to boost advocacy.
- Lead initiatives to expand positive reviews across key platforms.
- Work closely with cross-functional teams to lead customer communications and identify opportunities that increase customer lifetime value (CLV) and strengthen long-term relationships.
- Collaborate with customer success, support, product, and marketing teams to design and implement strategies for customer retention, reducing churn, and enhancing customer experiences.
- Support and develop the active Sitecore community and user groups by expanding engagement opportunities and developing strategies to grow the customer community.
- Ensure customer insights are incorporated into broader business strategies by working across teams. Drive alignment between customer marketing efforts and company-wide objectives.
- Define and track key performance metrics for customer marketing initiatives.
Requirements
- 7+ years of experience in customer marketing, customer success, or related roles in a B2B tech environment.
- Proven experience in leading customer advocacy, retention, and community engagement programs.
- Experience in leading and developing high-performing teams.
- Strong understanding of customer lifecycle management and customer experience strategies.
- Excellent communication and leadership skills with the ability to influence and collaborate across all levels of the organization.
- Data-driven mindset with the ability to analyze metrics and translate them into actionable insights.
- Experience in managing customer advisory boards and building professional communities.
Nice to Have
- Experience managing customer advisory boards.
- Building and nurturing professional communities.
Working at Sitecore
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. We are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight, integrating AI into our design, build, and delivery of digital experiences.
Job Details
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About Sitecore
Website
sitecore.com
Company Size
1001-5000 employees
Location
Manchester, NH
Industry
Facilities Support Services
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