Marketing Strategy Manager

Atlantic Health System

Morristown, NJ

Full Time

Senior

2 days ago

Job Description

About the Role

The manager of marketing strategy is responsible for building relationships and serving as the marketing liaison with service line and site leaders across the health system to understand their business needs and objectives. This role involves becoming an expert in the patient journey throughout the healthcare continuum, translating business objectives into system-wide marketing strategies, and collaborating with marketing channel experts to develop integrated marketing plans. The position reports to the senior manager of marketing strategy at Atlantic Health System, a leading non-profit healthcare organization committed to providing high-quality care and fostering a supportive work environment.

Key Responsibilities

Manage multiple service line and site relationships across Atlantic Health's sites of care, including hospitals, physicians' offices, and ambulatory care settings.
Provide marketing guidance and planning discussions to service line and site leaders to address both short-term and long-term business needs and objectives to drive growth and awareness.
Collaborate with cross-channel marketing subject matter experts to build integrated marketing plans that meet service line and site business needs.
Understand the patient journeys throughout the healthcare continuum and advise leaders and marketing teams on executing effective marketing and communication strategies.
Provide expert guidance on Atlantic Health's demographic, socioeconomic, and competitive landscapes to inform marketing strategies.
Track, measure, and report on marketing performance metrics to monitor effectiveness and meet growth objectives.
Serve as the key marketing liaison between service line/site leaders and the marketing and senior leadership teams.

Requirements

Deep experience in building omni-channel marketing plans informed by data and insights.
Excellent communication and influence skills.
Strong ability to collaborate across multiple stakeholder groups in a matrixed environment.
Ability to understand and interpret patient journeys and healthcare landscapes.
Experience in developing strategic marketing plans and delivering measurable campaigns.

Nice to Have

Experience working within healthcare or health system marketing environments.
Knowledge of healthcare demographics, socioeconomic factors, and competitive landscapes.
Proficiency with marketing analytics and KPI reporting tools.

Qualifications

Experience in healthcare marketing or related field preferred.
Demonstrated ability to develop and execute strategic marketing campaigns.
Strong analytical skills for tracking and reporting marketing effectiveness.

Benefits & Perks

Medical, Dental, Vision, Prescription Coverage
Life & AD&D Insurance
Short-Term and Long-Term Disability
403(b) Retirement Plan with Employer match
Paid Time Off and Sick Leave
Tuition Assistance and Academic Advising
Parental, Adoption, Surrogacy Leave
Backup and On-Site Childcare
Well-Being Rewards
Employee Assistance Program (EAP)
Fertility Benefits and Healthy Pregnancy Program
Flexible Spending & Commuter Accounts
Pet, Home & Auto, Identity Theft, and Legal Insurance

Working at Atlantic Health System

Atlantic Health System values high-quality care, community engagement, and fostering a supportive and inclusive work environment. Recognized as one of the best places to work in healthcare, the organization emphasizes respect, development, and opportunities for its over 20,000 team members. The system promotes a culture of excellence, collaboration, and innovation, with awards and recognitions reflecting its commitment to employee well-being and community service.

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