Marketing Coordinator

University of Southern California

Los Angeles, CA

Full Time

Mid Level

26/hr-30/hr

28 days ago

Job Description

About the Role

USC Online is seeking a Marketing Coordinator to coordinate day-to-day marketing operations for online graduate degree programs. This role requires excellent communication skills, analytical skills, strong social media skills, attention to detail and demonstrated ability to understand market segments and targeting. USC Online is a center of excellence in online education, providing operational capacity in market research, online strategy, program marketing, enrollment, and admissions. The team is built in a start-up environment, emphasizing collaboration and high-quality work.

Key Responsibilities

Administer day-to-day marketing support for USC Online.
Administer department marketing calendar, monitor schedules, production, and other details to ensure timely completion and quality control of marketing activities.
Provide support with email campaigns.
Build out and monitor advertising campaigns and schedules, research new vendors.
Provide support on posting and updating content on the website.
Update branded documents and presentations as needed; maintain branding and graphic identity guidelines.
Coordinate work with contracted vendors, such as graphic designers, photographers, advertising representatives, etc., and ensure the timely delivery of goods and/or services.
Research and develop content for social media channels, news pages, emails, advertisements, press releases, and announcements.
Assist with communications to potential and existing students.
Gather and analyze information, prepare reports for management review, and evaluate marketing efforts for effectiveness.
Assist with special projects, new program launches, and administrative tasks as needed.

Requirements

Bachelor's degree or an equivalent combination of education, training, and experience.
Minimum of 2 years of experience.
Excellent analytical, written, and communication skills.
Ability to work in a fast-paced environment.
Ability to make administrative and procedural decisions and judgments.
Knowledge of marketing principles and practices.
Experience with marketing automation software, Salesforce, social media scheduling and monitoring software, WordPress, Google Analytics, MS Suite, and Adobe Suite.

Nice to Have

Experience using a CRM, marketing automation software, social media monitoring software, and proficiency in Adobe Suite is highly desired but not required.

Qualifications

Bachelor's degree or equivalent experience.
Minimum of 2 years of experience in marketing, publications, public relations, business administration, communication, advertising, or related field.

Benefits & Perks

Hourly rate ranges from $26.96 to $30.78.

Working at University of Southern California

USC Online values collaboration, high-quality work, and adaptability in a start-up environment. The organization emphasizes diversity, equal opportunity employment, and accessibility, providing reasonable accommodations and observing affirmative action and non-discrimination policies.

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