Marketing Coordinator

About the Role

Key Responsibilities

• Assists with planning and executing marketing events, such as trade shows, community sponsorship marketing needs, and company-wide events and manages event logistics and on-site operations to ensure event success.
• Manages the process to coordinate and organize Casella's participation in company signature events that promote and celebrate the company brand and culture.
• Collaborates with cross-functional teams to help define marketing project and initiative scope, objectives, deliverables, timelines and key performance indicators (KPIs) and acts as a liaison between the moving parts of various projects to ensure timeliness, adequate project resources and successful completion.
• Participates in the development of content strategies that align with marketing targets and company goals and maintains a content and production calendar to ensure these deadlines are met.
• Evaluates, manages, prioritizes, and communicates the status of ongoing projects, identifying bottlenecks or risks and manages expectations as needed to ensure the timely delivery of marketing campaigns, projects and events.
• Coordinates with vendors, agencies, and internal teams to manage workflows and resources and ensures the smooth execution of marketing activities.
• Performs research and explores marketing tactics to stay current with developments and generate new ideas to capture the attention of various target audiences.
• Participates in training and other learning opportunities to expand knowledge of the company, products, sales, and services, and performs any other duties needed to help drive our vision, fulfill our mission, and/or abide by our core values.

Requirements

• A bachelor’s degree in marketing, communications or a related field
• 1-2 years of progressive experience in marketing, event coordination and execution, copywriting
• Ability to travel as needed
• Experience in content development and distribution across multiple media and platforms
• Demonstrated ability to work as part of a team in a collaborative environment
• Excellent writing and research skills
• Experience with digital advertising platforms such as Google Ads and Facebook Ads
• Proficiency in various digital marketing tools
• Strong organizational and time management skills
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office Suite and marketing software
• Ability to work independently as well as part of a team

Nice to Have

• Creative, persuasive and vision-oriented individual who can develop compelling narratives depicting the company's unique brand across multiple platforms
• Adeptness at building collaborative relationships and situational skills

Benefits & Perks

• Medical, Dental, Vision, Life & Disability Insurance
• Maternity & Parental Leave
• Flexible Spending Accounts
• Discounted Stock Program
• 401K
• Boot & Clothing Allowance
• Safety Awards
• Employee Assistance Plan
• Wellness Incentive
• Tuition Assistance
• Career Pathways
• and More