Marketing Coordinator

Light Wave

Raleigh, NC

Full Time

Entry Level

13 days ago

Job Description

About the Role

Lightwave in Raleigh, NC was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports over 80 dental offices in 4 states.

Key Responsibilities

Support overall marketing communications plans
Maintain brand compliance and consistency throughout company
Assist with content development for marketing materials, presentations and social media
Assist with organization and development of creative resources library
Support event related marketing (community outreach, tradeshows, etc.)
Provide market research assistance (analyze competitive landscape, market trends and customer behavior)
Act as a liaison for press release needs with our PR agency
Social media management
Implement and manage corporate social media strategy
Create a weekly/monthly content calendar for main corporate social accounts and execute all aspects of such content for publication
Assist with practice level social media account management
Use Google Analytics and channel-specific analytics (e.g., Facebook, YouTube, Twitter) and other measurement tools to provide reports on follower growth, engagement, and continually find ways to improve on those metrics through testing and new initiatives

Requirements

Associates or Bachelors degree in Marketing or a related field and/or 2 years relevant experience in a Marketing role
Self-starter with ability to accept direction, yet work independently
Working experience with social media platforms
Proven organizational skills to manage multiple projects simultaneously and produce high quality results on deadline
Excellent verbal and written communication skills
Critical thinking, problem solving, accuracy and attention to detail
Basic photography and graphic design skills
Experience in working cross-functionally with agencies, vendors, internal partners and others to gather requirements and document processes while providing updates (weekly, monthly, quarterly, yearly) of activities

Qualifications

Associates or Bachelors degree in Marketing or a related field
2 years relevant experience in a Marketing role

Benefits & Perks

Health and dental benefits
401(k)
Holiday pay
Paid time off

Working at Light Wave

Lightwave is passionate about doing things the right way with a focus on high quality, core values, and taking care of their people. The company emphasizes partnership, training, and development of dentists as leaders, and supports a collaborative and growth-oriented environment.

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