Marketing Coordinator II

About the Role

Key Responsibilities

• Administers marketing plan and/or launch programs.
• Oversees the development and production of marketing materials and manages inventory of marketing collateral.
• Designs, launches, and manages Google Ads campaigns across multiple networks and vendors to drive business results.
• Monitors and continuously optimizes campaigns for maximum efficiency and performance using techniques such as A/B testing, bid adjustments, keyword targeting, and ad copy testing.
• Performs comprehensive keyword research to ensure campaigns target the right search queries and meet performance objectives.
• Sets up and manages conversion tracking, including Google Tag Manager, Google Analytics, and digital integrations.
• Manages ad budgets to ensure efficient allocation for the highest ROI and conversion rates.
• Reviews and analyzes performance data regularly, providing detailed reports on metrics such as CTR, CPC, conversion rate, and ROI, and adjusts campaigns accordingly.
• Collaborates with larger marketing campaigns and digital technologies, including websites, vendors, SEO tools, etc.
• Works closely with marketing and sales teams to align campaigns with overall marketing objectives.
• Stays current with the latest digital marketing trends and best practices.
• Designs and schedules projects to meet objectives.
• Maintains the Diazyme website.
• Works in a safe manner in accordance with established procedures.
• Performs additional duties as assigned or required.

Requirements

• Experience in designing, launching, and managing digital marketing campaigns, particularly Google Ads.
• Knowledge of digital marketing tools such as Google Analytics, Google Tag Manager, and SEO technologies.
• Ability to monitor and optimize digital campaigns for performance and ROI.
• Strong analytical skills to review performance data and generate reports.
• Experience managing digital advertising budgets.
• Ability to collaborate with marketing and sales teams.
• Familiarity with digital marketing trends and best practices.

Nice to Have

• Experience with Sprout Social or similar social media management tools.
• Knowledge of website maintenance and digital technology integration.
• Experience working in a regulated environment such as medical device manufacturing.

Qualifications

• Not explicitly specified; relevant experience in digital marketing and campaign management is implied.

Benefits & Perks

• Not specified in the description.