Marketing Data Analyst - Only MN - No relocation applicants

About the Role

Key Responsibilities

• Gather and analyze multiple large datasets to identify root causes of performance trends.
• Provide insights and analysis to internal business partners to help craft sales proposals, develop data-driven media plans, optimize campaigns, and inform future campaign strategy.
• Leverage critical thinking skills to scope analyses that address key business questions and inform actionable opportunities.

Requirements

• 1+ years of experience in an analytics/insights/measurement role, or other relevant experience.
• Strong communication skills, written and verbal; with the ability to express complex ideas clearly to various audiences.
• Strong attention to detail skills; ability to identify reporting abnormalities.
• Advanced experience with Microsoft Office tools, specifically Excel (advanced formulas & pivot tables) and PowerPoint (data visualizations and storytelling).
• Ability to work autonomously with sometimes vague and shifting directions.

Nice to Have

• Bachelor's Degree in a related field.
• 2+ years media experience with a focus on advertising campaign analytics.
• Experience with advanced analytic techniques/tools (ex: Tableau, SQL querying).
• Experience with marketing measurement and analytics methods (e.g.: Media Mix Modeling, Multi-Touch Attribution, In-market Testing, etc.).
• Understanding of ad serving platforms (such as Google Ad Manager, Campaign Manager, SA360, DV360) and how ad serving works across websites and apps.