Marketing Database Specialist

About the Role

Key Responsibilities

• Maintain the accuracy, consistency, and overall health of the marketing database through monitoring, validation, and cleansing activities.
• Manage imports, formatting, and data mapping in Excel before loading into marketing platforms such as Salesforce or Pardot.
• Oversee list management, deduplication, enrichment, and standardization of contact and account records.
• Create and manage automation rules, dynamic lists, and suppression lists to support campaign execution.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA, LGPD) by maintaining opt-in governance and applying proper segmentation practices.
• Collaborate with cross-functional teams to evaluate and integrate enrichment tools such as ZoomInfo, LinkedIn Navigator, or D&B.
• Support data flows and integrations between CRM, marketing automation, and third-party platforms.
• Produce recurring reports and insights on database health, growth, and segmentation performance.
• Assist with applying data governance standards and identifying data quality issues in partnership with data stewards.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience preferred.
• 4+ years of experience managing marketing or sales databases, preferably in a B2B SaaS or global organization.
• Strong Excel skills for handling large datasets and experience with CRM/MAP systems such as Salesforce, Pardot, Eloqua, or Marketo.
• Familiarity with enrichment platforms (e.g., ZoomInfo, D&B, Hoovers, LinkedIn Navigator).
• Knowledge of data compliance and privacy laws (GDPR, CCPA, etc.) and their impact on marketing practices.
• Ability to segment and analyze data for campaign execution and reporting.
• Strong attention to detail with a focus on maintaining data cleanliness and optimizing workflows.
• Experience with data visualization tools (Power BI, Tableau) preferred.
• Basic knowledge of SQL or Access for querying datasets is a plus.

Nice to Have

• Experience with data visualization tools such as Power BI or Tableau.
• Basic knowledge of SQL or Access for querying datasets.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience.

Benefits & Perks

• Medical, dental, vision, and life insurance.
• Short- and long-term disability coverage.
• Matching 401(k) plan.
• Full suite of benefits designed with your well-being in mind.