Specialist, Marketing Information Management

About the Role

Key Responsibilities

• Support planning, execution, and tracking of marketing initiatives within portfolio and project management frameworks.
• Collaborate with cross-functional teams to align projects with strategic goals and ensure timely delivery.
• Maintain visibility into project health, resource use, and prioritization.
• Master the marketing project lifecycle and work management tools like Adobe Workfront.
• Use Excel and Power BI to analyze performance, resource allocation, and portfolio health.
• Track and report key metrics such as request volume, cycle time, resource use, and throughput.
• Identify trends and opportunities to improve project and marketing outcomes.
• Build data visualizations to support business needs.
• Assist with developing business and data analysis to drive objectives.
• Participate in workstreams of analytics projects and help generate understanding of business processes.
• Help develop and improve statistical models, including machine-learning models, and assist in their deployment.
• Interpret statistical and analytical results and support continuous improvement.
• Support research projects to measure consumer perceptions and satisfaction.
• Facilitate business implementation planning and post-implementation reviews.
• Influence change and gain support from leadership for new processes and methods.
• Develop governance, documentation, and training around new processes.

Requirements

• Experience managing multiple marketing projects with workflow navigation, data analysis, and process optimization skills.
• Proficiency in Excel, Power BI, and work management platforms like Adobe Workfront.
• Strong analytical skills including regression, decision trees, multivariate analysis.
• Ability to translate data into actionable insights and report project status to stakeholders.
• Experience with problem solving in a business environment and working with large customer or prospect databases.
• Knowledge of analytic lifecycle, business intelligence, database warehousing, SQL, and research methodologies.
• Excellent verbal and written communication skills.
• Experience with problem solving, data analysis, and process improvement.
• Preferred: familiarity with report automation, portfolio governance, or agile methods.
• Educational background in business, marketing, or operations is a plus.
• Typically five or more years of related experience in analytics and data analysis.

Nice to Have

• Experience with Adobe Workfront is a plus.
• Familiarity with AI tools to enhance productivity.
• Experience with report automation, portfolio governance, or agile methodologies.
• Degree in business, marketing, or operations is a plus.

Qualifications

• Undergraduate studies with postgraduate studies preferred.
• Typically five or more years of related experience in analytics, statistical methodologies, and data analysis.

Benefits & Perks

• Medical, dental, and vision insurance.
• Life insurance, short and long-term disability coverage.
• Paid time off with a minimum of 18 days annually, pro-rated.
• Nine paid holidays.
• 8 hours of Lifetime paid time off and 8 hours of Unity Day paid time off.
• 401(k) plan with company match.
• Company-paid pension plan.
• Business casual attire.
• Flexible work arrangements including hybrid work in Columbus, OH, or remote options.