Marketing Operations Specialist

About the Role

Key Responsibilities

• Serve as the primary Hubspot admin, responsible for building and maintaining workflows, forms, integrations with other tools, user permissions, customizing system settings, and staying current with Hubspot features to ensure the platform is fully leveraged.
• Maintain and optimize the broader marketing technology stack to ensure seamless integrations and accurate data flows with HubSpot, including Salesforce, Splash, Clearbit, ZoomInfo, Marketo Measure, and 6sense.
• Troubleshoot sync issues, configure API connections, manage field mapping, and collaborate with cross-functional teams to ensure tools work together effectively to support campaigns, reporting, and lead management.
• Support daily operational tasks such as importing and cleansing contact lists, building targeted audiences, troubleshooting integration errors, creating and refining workflows, and configuring new contact and company properties.
• Respond to stakeholder requests promptly and ensure all campaign and operational activities are executed accurately and on time.
• Work with Marketing, SDR, Data Analytics, and other RevOps teams to support campaign and operational needs, gather requirements, share updates, and assist in setup.
• Monitor and maintain data hygiene in HubSpot, including managing duplicates, standardizing picklist values, auditing object properties, enforcing naming conventions, cleaning records, and automating data integrity processes.
• Oversee and optimize email deliverability by monitoring sender reputation, bounce rates, engagement metrics, and implementing best practices for list hygiene, segmentation, and compliance.
• Build, maintain, and enforce marketing practices that comply with GDPR, CCPA, CAN-SPAM, and other data protection regulations, including managing consent and opt-out preferences.
• Develop and deliver training sessions, documentation, and resources to help teams maximize their use of HubSpot and other marketing tools.
• Create and maintain documentation for processes, system configurations, integrations, and governance standards to ensure consistency and continuity.

Requirements

• 2+ years experience in Marketing Operations, Revenue Operations, or similar SaaS environment.
• Advanced proficiency in HubSpot, with admin experience highly preferred.
• Intermediate experience with Salesforce and relevant objects such as Leads, Contacts, Accounts, and Campaigns.
• Experience managing and optimizing marketing technology systems and integrations, troubleshooting data sync issues, managing field mappings, and supporting data flows between platforms.
• Proficient in Excel or Google Sheets, with experience in data cleansing, deduplication, formatting, and importing into HubSpot.
• Ability to use formulas and functions like VLOOKUPs, pivot tables, and conditional formatting.
• Working understanding of the B2B demand waterfall and lifecycle stages (MQL, SQL, etc.).
• Strong understanding of email marketing concepts such as segmentation, personalization, deliverability, and engagement metrics.
• Familiarity with marketing campaign types including events, content syndication, webinars, and direct mail, and operational steps for setup and measurement.
• Knowledge of GDPR, CCPA, CAN-SPAM, and related regulations, including consent management and user preferences.
• Analytical, detail-oriented, with experience in dashboard/report building and process improvements.
• Organized, collaborative, and able to identify data inconsistencies.
• Familiarity with AI tools for repetitive or data-related tasks and experimenting with AI to improve efficiency.
• Excellent written and verbal communication skills, with ability to explain technical concepts clearly.
• Comfortable working within Agile sprint methodologies and operational frameworks.

Nice to Have

• Experience with marketing automation tools beyond HubSpot, such as Marketo.
• Experience with API configuration and troubleshooting.
• Knowledge of additional marketing tools like Splash, Clearbit, ZoomInfo, 6sense.
• Experience working in a remote or hybrid work environment.
• Familiarity with AI tools for content formatting, data cleanup, or workflow automation.

Qualifications

• Formal educational background not explicitly specified, but relevant experience required.

Benefits & Perks

• Employee Share Options Program to share in company success.
• Programs, coaching, and budgets for personal and professional development.
• Access to external mental wellbeing and coaching support.
• Monthly Camper Life Allowance for personal use.
• Team budgets for team building activities.
• Quarterly wellbeing pauses for reset and rest.
• Extended year-end breaks.
• Parental leave and in-work support from day one.
• Social Impact Days (5 per year).
• MacBooks and home office budget.
• Medical insurance coverage for US & UK employees.
• Commitment to diversity, equity, and inclusion initiatives.