Marketing

About the Role

Key Responsibilities

• Plan and execute regional marketing programs that support sales pipeline goals and align with global initiatives.
• Drive integrated demand generation campaigns (digital, ABM, events, email, social) from planning through to execution and optimization.
• Partner with the US sales team to identify opportunities, align priorities, and continuously support deal progression.
• Organize and execute field events and user groups (virtual and in-person).
• Work cross-functionally with global marketing to tailor and localize messaging, content, and campaign assets.
• Track and manage regional marketing budget, campaign performance, and lead flow.
• Ensure all campaign data is accurately tracked in Salesforce and HubSpot.
• Contribute weekly reporting and follow-up on key KPIs, including leads, MQLs, pipeline, and influenced revenue.
• Manage vendor relationships and explore new marketing opportunities for the region.
• Support customer storytelling initiatives in partnership with sales.

Requirements

• 8-10 years of experience in a B2B SaaS or enterprise software marketing role with a focus on regional/field marketing.
• Proven success driving pipeline and supporting enterprise sales teams through targeted marketing campaigns.
• Hands-on experience with Salesforce and HubSpot.
• Strong communicator with the ability to build trust and alignment across sales and marketing teams.
• Comfortable working independently in a fast-paced, global environment.
• Highly organized, data-driven, and proactive with a "test and learn" mindset.
• Agile approach and creative thinker.

Nice to Have

• Experience with WordPress and Figma preferred.
• Experience in the data or analytics space is a plus.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing roles is required.

Benefits & Perks

• Monthly home office allowance
• Volunteering options
• Floating days
• Secure pension plans (location-dependent)