Marketing Director

Law Office Of Kenneth E. Berger

Columbia, SC

Full Time

Director

80k-110k

6 days ago

Job Description

About the Role

We are seeking an experienced Marketing Director to join our leadership team and drive the marketing vision for a respected law firm focused on life changing injury and wrongful death cases. This is a high-impact role that requires both strategic oversight and hands-on execution. The Marketing Director will serve as the steward of the firm's brand, reputation, and community presence while leading initiatives that generate new clients, increase case referrals, and strengthen relationships across South Carolina and beyond. This role is ideal for a creative, data-driven leader who thrives on measurable outcomes while bringing ingenuity, foresight, and cohesion to every effort.

Key Responsibilities

Develop and execute annual and quarterly marketing plans with clear performance indicators.
Protect and grow the firm's brand identity across all platforms, ensuring clarity, consistency, and visibility.
Create and manage campaigns that increase signed cases and improve average case value.
Strengthen and build connections with former clients, referral partners, and community leaders.
Direct SEO, SEM, website performance, content creation, social media, and email marketing to convert quality leads.
Analyze performance trends, turn insights into action, optimize campaigns in real time, and align every effort with defined business goals.
Stay ahead of industry and competitor trends, testing and scaling initiatives that deliver results.
Manage internal staff and external vendors, ensuring accountability and alignment with growth objectives.
Work closely with attorneys, paralegals, and leadership to align marketing with legal strengths and target case types.

Requirements

Demonstrated success in marketing leadership roles, ideally within professional services, healthcare, or other high-trust industries.
Deep understanding of digital marketing, analytics, and brand management.
Strong relationship-building skills and community engagement experience.
Excellent leadership and communication skills with a collaborative, accountable approach.
A self-directed and agile mindset, with the ability to thrive in a results-oriented environment.

Benefits & Perks

Health insurance
401(k)
Paid time off
401(k) matching
Work location: In person
Competitive salary commensurate with experience and contribution

Working at Law Office Of Kenneth E. Berger

The firm values a creative, data-driven leader who can bring ingenuity, foresight, and cohesion to marketing efforts, with a focus on measurable outcomes and community engagement.

Apply Now