Marketing Director

About the Role

Key Responsibilities

• Develop and implement effective marketing strategies that enhance brand awareness and drive customer engagement across multiple channels.
• Oversee SEO efforts to improve organic search rankings and website traffic.
• Manage social media marketing campaigns to increase brand presence and audience interaction.
• Lead advertising sales initiatives, ensuring alignment with overall marketing goals.
• Drive digital marketing efforts, including content marketing, email marketing, grass roots marketing.
• Leverage marketing automation tools to streamline processes and improve efficiency.
• Analyze performance metrics using Google Analytics to assess campaign effectiveness and make data-driven decisions.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Collaborate with sales teams to ensure alignment between marketing strategies and sales objectives.
• Manage product management initiatives related to new product launches and promotions.
• Oversee budgeting for all marketing activities, ensuring optimal allocation of resources.
• Write compelling copy for various platforms, including print advertising and digital channels.
• Execute Facebook Advertising campaigns to enhance reach and engagement.

Requirements

• Proven experience in a marketing role with a strong focus on multichannel marketing strategies.
• Demonstrated expertise in SEO, digital marketing, content marketing, performance marketing, email marketing, analytics, and copywriting.
• Proficiency in Adobe Creative Suite, Google Analytics, Google AdWords, HTML, WordPress, and other relevant tools.
• Excellent communication skills with a knack for persuasive copywriting.
• Experience in managing budgets and leading teams towards achieving strategic goals.
• Ability to commute to Waynesville, NC 28786 and relocate before starting work.

Qualifications

• Experience in digital marketing, multichannel strategies, and performance marketing.
• Proficiency in relevant marketing tools and analytics platforms.