Marketing Director

About the Role

Key Responsibilities

• Oversee marketing strategy across all stores—supporting both individual rooftops and the group identity.
• Serve as the primary liaison between the President, store General Managers, ad agency/media buyers, and Manufacturer reps.
• Review and guide media buying strategies—ensuring marketing dollars are optimized.
• Provide direction and alignment across all social media platforms, ensuring content is on-brand, effective, and consistent group-wide.
• Help evolve and expand group-wide campaigns like “Two Truths and a Lie” and the soon-to-launch Peterson Truck Ranch.
• Seek out and activate grassroots marketing opportunities to deepen local presence and customer engagement.
• Track performance, determine budgets based on store growth and projections, and ensure consistent branding across every platform.
• Bring fresh energy, discipline, and cohesion to storytelling through TV, digital, events, signage, and sponsorships.

Requirements

• Media buying experience or agency background is highly preferred.
• Proven ability to coordinate with multiple stakeholders and manage complex campaigns.
• Exceptional organizational, communication, and creative problem-solving skills.
• Comfortable collaborating with executives, store-level managers, and vendors.
• Passion for brand-building and driving results.
• Automotive experience is a plus, but not required.

Nice to Have

• Agency background or media buying experience.

Qualifications

• Experience in media buying or agency work.
• Strong organizational and communication skills.
• Ability to manage complex campaigns and stakeholder relationships.

Benefits & Perks

• Competitive salary (dependent on experience).
• Health Insurance, 401(k) with company match, PTO, Employee Discounts.
• Work in person at multiple dealership locations.