Marketing Director

About the Role

Key Responsibilities

• Develop and implement a cohesive marketing strategy that includes digital, social, email, and traditional channels to maximize bergenPAC's brand exposure, drive ticket sales, and increase enrollment in arts education programs.
• Lead high-impact campaigns to promote bergenPAC's diverse roster of high-profile performances and artists, as well as special events and educational programs.
• Maintain and elevate bergenPAC's brand identity, ensuring consistency and recognition across all touchpoints.
• Identify and reach new audience segments through data-driven marketing tactics, partnerships, and creative outreach initiatives.
• Develop strategies to engage younger demographics, families, and underrepresented communities, building long-term loyalty.
• Oversee the creation of engaging content, including video, graphics, social media posts, email campaigns, and web content.
• Implement SEO best practices to enhance bergenPAC's online presence and drive organic traffic.
• Work closely with programming to promote shows featuring high-profile talent and exclusive performances.
• Develop press releases, manage media requests, and oversee advertising partnerships.
• Collaborate closely with development, programming, and education departments to align goals and support bergenPAC's mission.
• Analyze ticket sales data, audience insights, and campaign performance metrics to continually refine marketing strategies.
• Report on key performance indicators (KPIs) and adjust tactics to optimize marketing ROI.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
• 7+ years of experience in marketing, with a preference for experience in the arts, live entertainment, or nonprofit sectors.
• Proven success in leading campaigns that drive revenue, brand growth, and audience engagement.
• Strong understanding of digital marketing, SEO, social media, and content marketing.
• Experience managing marketing budgets, reporting on campaign performance, and achieving revenue targets.
• Exceptional communication skills, with the ability to craft compelling messages and engage diverse audiences.
• Innovative and strategic thinker with a deep understanding of market trends and audience development.
• Results-oriented, with a passion for using data to inform strategy and optimize campaigns.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Enthusiasm for the performing arts and commitment to bergenPAC's mission to make the arts accessible to all.

Nice to Have

• Advanced degree in Marketing, Business, or Communications.

Benefits & Perks

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance