Marketing Director

Mountain States Employers Council

Denver, CO

Full Time

Director

160k-170k

11 days ago

Job Description

About the Role

Employers Council is seeking a Marketing Director to join our team in Denver, Colorado. We partner with employers to grow exceptional, dynamic workplaces by offering a comprehensive set of services. The Marketing Director is responsible for developing and executing strategic marketing initiatives that drive brand awareness, member engagement, and revenue growth. This role oversees the marketing team, manages budgets, and ensures alignment of marketing strategies with organizational goals. The organization has a history of over 85 years of delivering high-quality guidance to help organizations create engaged workplace cultures.

Key Responsibilities

Develop and implement comprehensive marketing strategies to support membership growth and drive service line revenue across multiple departments.
Lead, mentor, and develop the marketing team, fostering a culture of creativity and accountability.
Oversee brand positioning and ensure consistency across all channels.
Lead initiatives to enhance brand visibility and reputation.
In collaboration with the VP of Admin, prepare and manage the marketing budget, ensuring cost-effective allocation of resources.
Partner with internal stakeholders to align marketing efforts with organizational objectives.
Serve as the primary liaison for marketing-related initiatives across departments.
Plan and execute integrated marketing campaigns across digital, social, and traditional platforms.
Monitor campaign performance and adjust strategies based on analytics.
Manage relationships with external vendors and agencies.
Conduct market research and competitor analysis to identify trends and opportunities.

Requirements

Experience in developing and executing strategic marketing initiatives.
Ability to lead, mentor, and develop a marketing team.
Strong understanding of brand positioning and visibility strategies.
Experience managing budgets and allocating resources effectively.
Ability to collaborate with internal stakeholders and align marketing efforts with organizational goals.
Experience planning and executing integrated marketing campaigns across multiple platforms.
Analytical skills to monitor campaign performance and adjust strategies accordingly.
Experience managing relationships with external vendors and agencies.
Ability to conduct market research and competitor analysis.