Marketing Director

About the Role

Key Responsibilities

• Directs and implements the organization's advertising and promotional activities for in-store and online marketing initiatives.
• Analyzes target market information to identify and recommend effective marketing approaches, customers, and demand for products.
• Partners with Procurement and eCommerce leaders in conducting market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department's operating budget.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Negotiates contracts for services needed to execute a marketing strategy.
• Oversees the daily workflow of the department, including on-premise staff, remote teams, and contract marketing staff.
• Recruits, interviews, hires, and trains supervisory and management staff.
• Provides performance evaluations, handles discipline and termination in accordance with company policy.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field; Master's degree preferred.
• At least five years of experience in marketing and long-range planning.
• Minimum of three years of experience supervising a team in a marketing or business environment.
• Formal management training or extensive leadership experience in managing people and processes.
• Proven track record of leading and developing high-performing teams.
• Experience in setting and achieving KPIs, managing budgets, and optimizing marketing strategies for measurable results.
• Excellent verbal and written communication skills.
• Thorough understanding of market developments and marketing strategies.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.
• Strong background in social media and traditional media.

Nice to Have

• Experience in content marketing strategy and brand awareness strategy.
• Knowledge of Google Ads and Google Analytics.
• Experience with e-commerce and growth marketing strategies.
• Experience managing large marketing, advertising, or public relations teams.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field
• Master's degree in business administration or related field (preferred)

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) and 401(k) matching
• Paid time off