Marketing Director

About the Role

Key Responsibilities

• Work collaboratively with senior executives to develop growth plans for the organization.
• Maintain Branding, Brand Library, and Voice Consistency.
• Create WOW Direct and implement the organization's advertising and promotional activities.
• Prepare effective advertising campaigns based on market research.
• Maintain knowledge on emerging products and services.
• Forecast, draft, implement, and oversee the department's operating budget.
• Analyze target market information to identify and recommend effective marketing approaches.
• Identify new market segments that will benefit from company products.

Requirements

• Bachelor's degree in Business Administration, Marketing, Communication or related field required; Master's Degree preferred.
• At least 5 years of experience in marketing and long-range planning required.
• Excellent verbal and written communication skills.
• Strong creative skills for developing marketing campaigns and engaging content.
• Thorough understanding of market development and experience maintaining brand consistency across all marketing materials and platforms.
• Strong knowledge of digital channels including SEO, social media, email marketing, and analytics tools.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Experience managing marketing budgets.
• Proficient with Microsoft Office Suite or related software.
• Familiarity with graphic design software, such as CANVA or Adobe products, is preferred.

Nice to Have

• Master's Degree in related field.
• Familiarity with graphic design software such as CANVA or Adobe products.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communication or related field
• Minimum 5 years of experience in marketing and long-range planning

Benefits & Perks

• Health, Dental, & Vision Coverage
• 401(k) with Employer Match
• Hybrid Work Options
• Generous PTO + Paid Holidays
• Paid Parental Leave
• Tuition Reimbursement + 100% Paid Licensing & CE
• Referral Bonuses (for people and business!)
• Career Growth & Professional Development
• Fun Team Events & Community Involvement