Marketing Director

Informa

Orlando, FL

Full Time

Director

2 days ago

Job Description

About the Role

This role is based in our Orlando office. As the Director of Marketing, you will report to the Senior Vice President and be responsible for developing marketing strategies, leading a team, and overseeing the execution of marketing campaigns for Premiere Shows, the largest series of professional beauty events in the United States. You will drive strategy development and implementation to attract beauty professionals and brands to participate in the events, while cultivating a community of engaged industry professionals and students year-round. The role involves creating engaging brand messaging, collaborating with leadership to establish objectives and KPIs, and exploring new technologies and innovative tactics to boost awareness, leads, and conversions.

Key Responsibilities

Manage, champion and develop the Premiere Shows marketing team
Partner with leadership to develop strategic marketing campaigns aligned with business objectives, utilizing KPIs to track success and optimization as needed
Design and implement targeted lead generation strategies and nurture streams to convert prospects through the marketing funnel
Collaborate with team members to develop and execute comprehensive marketing campaigns targeting attendees, exhibitors, and educators
Oversee digital marketing initiatives including website optimization, SEO/SEM, social media strategy, digital advertising and digital planning tools - including mobile app and online directory
Establish and work with team members to maintain marketing calendar to ensure timely execution of all initiatives
Analyze campaign performance metrics and customer data to drive continuous optimization of marketing strategies, maximizing ROI and identifying growth opportunities
Develop and maintain brand identity while creating compelling messaging that resonates with target audiences across all marketing channels
Work with Creative Director and design team to ensure consistent implementation of branding, value proposition, imagery, and positioning across all materials while collaborating with leadership to enhance brand messaging and values
Set PR objectives that support the overall brand goals, oversee the strategies and implementation
Collaborate with Creative Director and Programs Director on timelines and execution of design projects, including print materials and signage
Oversee direct mail program, including the analysis of mailing lists, quantities and continually measuring effectiveness of program
Develop strategic marketing partnerships with customers and key stakeholders to drive awareness and credibility for the Premiere brand, as well as maintain strong industry relations
Regularly report to Sr. Director of Marketing and other key stakeholders as needed on marketing campaign and initiative results, effectiveness, and ROI
Manage the marketing budget- planning, monitoring, and reconciliation
Drive innovation by staying current with emerging marketing technologies and industry trends

Requirements

Experience in developing and executing marketing strategies for large-scale events or brands
Strong leadership skills to manage and develop a marketing team
Proficiency in digital marketing including website optimization, SEO/SEM, social media, and digital advertising
Ability to analyze campaign performance metrics and customer data for continuous improvement
Excellent communication skills for collaboration with creative teams and leadership
Experience managing marketing budgets and resources
Knowledge of emerging marketing technologies and industry trends