Marketing Director

Caribou Creek Log Homes

Bonners Ferry, ID

Full Time

Director

80k-140k

5 days ago

Job Description

About the Role

The Marketing Director at Caribou Creek Log Homes is responsible for developing and executing marketing strategies to increase brand presence and support growth objectives. The role involves shaping the company's story, managing marketing tactics, and building a comprehensive marketing program to reach nationwide and global markets. Caribou Creek has a nearly 40-year history as a leading log builder, known for quality craftsmanship and high-quality materials, primarily serving the northwest US but aiming for broader reach.

Key Responsibilities

Creating overall Marketing Strategy & Goals
Shaping unique Offers for Caribou's distinct target audiences
Framing tactics to execute on strategy
Developing metrics to measure success on tactics deployed
Executing & refining tactics
Auditing & adjusting preexisting Marketing means
Producing & maintaining a living Marketing calendar and budget
Defining key customer persona types and locating their ecosystems of influence
Owning and shaping the Brand
Finding and managing partnerships & influencers

Requirements

5+ Years Experience in brainstorming with senior leadership to think big picture
Providing executive readouts of overall departmental metrics and direction
Writing copy for emails, landing pages, websites, etc.
Overseeing multimedia assets and campaign management
Managing content within platforms such as Facebook, Instagram, LinkedIn, Pinterest, etc.
Getting in front of prospects with products that resonate
Measuring results on tools such as Google Analytics, Adobe, Hubspot, etc.

Nice to Have

Experience in building out a comprehensive marketing program from scratch
Ability to envision strategy while also executing it
Experience in growing brand awareness within key target markets

Qualifications

Bachelor's degree (Preferred)
Marketing experience of 5 years (Preferred)

Benefits & Perks

Salary range of $80,000.00 - $140,000.00 per year
401(k) matching
Dental insurance
Health insurance
Health savings account
Paid time off
Vision insurance

Working at Caribou Creek Log Homes

The role emphasizes a positive, can-do attitude, innovative thinking, autonomy, and a team-oriented environment. The candidate should value building a comprehensive marketing program and be excited about shaping the company's story and growth.

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