Marketing Director

About the Role

Key Responsibilities

• Develop and implement a comprehensive marketing strategy to align with company goals.
• Oversee and manage all marketing and education functions, including digital marketing, social media, branding, content creation, and events.
• Analyze market trends, customer insights, and the competitive landscape to drive marketing decisions.
• Collaborate cross-functionally to ensure brand messaging is cohesive and aligned with business objectives.
• Lead and mentor the marketing team, fostering creativity, innovation, and professional growth.
• Develop and execute integrated digital marketing campaigns, such as promotions and newsletters, using the HubSpot platform.
• Oversee content strategy, ensuring compelling and high-quality content is created for various channels, including website, blog, email marketing, and social media.
• Manage external vendors and freelance resources, such as website developers, HubSpot consultants, and freelance educators.
• Leverage data and analytics to measure campaign performance, optimize marketing efforts, and report key metrics.
• Ensure consistent branding across all marketing and communications materials.
• Execute messaging that resonates with target audiences and enhances brand identity.
• Manage relationships with customers, partners, and trade organizations.
• Develop initiatives to bolster customer tier programs and respond to customer feedback.
• Oversee social media strategy, including Facebook community management and influencer collaborations.
• Implement email marketing and automation strategies to nurture leads and retain customers.
• Conduct research to identify customer needs and growth opportunities.
• Analyze key performance metrics and create dashboards to track marketing performance.

Requirements

• Proven experience developing and executing marketing strategies.
• Demonstrated ability to drive revenue through marketing performance.
• Strong leadership skills with the ability to manage and mentor a team.
• Expertise in digital marketing, including educational initiatives, social media, and email marketing.
• Excellent communication, organization, and project management skills.
• Ability to analyze marketing data and translate insights into actionable strategies.
• Proficiency in marketing tools such as Google Analytics, HubSpot, and AI copywriting tools like Jasper.
• Strong attention to detail and ability to manage multiple projects in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 10+ years of marketing experience, with at least 5+ years in a leadership role.
• Experience in B2B and B2C marketing, with a track record of successful campaign execution.
• Prior experience working in companies running on EOS.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• MBA preferred.
• 10+ years of marketing experience, with at least 5+ years in a leadership role.

Benefits & Perks

• Health insurance
• Full-time employment
• Salary range of $120,000 - $140,000 per year