Marketing Director

About the Role

Key Responsibilities

• Develop comprehensive marketing strategies that align with organizational goals and drive brand awareness.
• Oversee digital marketing campaigns to ensure optimal performance and audience engagement.
• Conduct market research to identify emerging trends and opportunities in the CPG industry.
• Collaborate with cross-functional teams to execute integrated marketing plans.
• Manage and optimize budgets for marketing initiatives, ensuring cost-effectiveness and maximum impact.
• Lead the development of creative content across various channels to strengthen brand identity.
• Analyze campaign performance metrics and provide actionable insights for improvement.
• Establish and maintain strong relationships with external partners and vendors.
• Guide the marketing team, fostering growth and ensuring alignment with company objectives.
• Monitor competitor activities and adjust strategies to maintain a competitive edge.

Requirements

• Proven experience in a leadership role within marketing, ideally in the CPG industry.
• Expertise in digital marketing strategies, including SEO, SEM, and social media management.
• Strong knowledge of brand development and positioning.
• Exceptional analytical skills to interpret market data and campaign results.
• Ability to manage budgets effectively and prioritize resources.
• Excellent communication and interpersonal skills for team collaboration and external partnerships.
• Proficiency in marketing tools and software, such as CRM platforms and analytics dashboards.
• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.

Nice to Have

• Experience with marketing analytics tools and software.
• Experience in the Consumer Packaged Goods (CPG) sector.
• Advanced degree in Marketing or Business.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Advanced degree preferred

Benefits & Perks

• Disability insurance
• Dental insurance
• 401(k) plan
• Vision insurance
• Medical, dental, and life and disability insurance for contract/temporary professionals