Marketing Director

About the Role

Key Responsibilities

• Identify, launch, and scale new channels, products, renewable and energy efficiency offers, and co-marketing partnerships in collaboration with sales and operations.
• Drive segmentation, customer journey mapping, brand positioning, and customer value proposition development to improve conversion and lifetime value.
• Oversee campaign planning, performance analytics, and process optimization to improve speed-to-market and ROI.
• Own the vision and execution for digital and account-based marketing, integrating paid, earned, and owned channels to generate qualified pipeline and measurable revenue impact.
• Partner with IT to ensure MarTech platforms deliver accurate, actionable data and seamless integration with sales systems.
• Direct content strategy, customer journey mapping, and digital engagement performance to strengthen brand leadership and drive customer conversion.
• Inspire and manage a high-performing marketing team, fostering innovation, agility, and data-driven decision-making.

Requirements

• Bachelor's degree in Marketing, Business, or related field, or equivalent hands-on marketing experience with proven expertise in B2B marketing.
• Minimum of ten (10) years of progressive marketing experience, including digital marketing strategy and leadership of teams.
• Experience in channel marketing, customer segmentation, journey mapping, and digital demand generation or account-based marketing.
• Proven experience leading strategic marketing growth and new channel initiatives in a B2B environment, ideally within the energy sector.
• Knowledge of brand strategy and management to strengthen market positioning.
• Strong analytical skills, MarTech expertise, and cross-functional leadership experience.
• Experience influencing at the executive level and aligning marketing strategy with commercial priorities.

Nice to Have

• Experience within the energy sector.
• Experience with digital marketing tools and platforms.
• Leadership experience in a senior marketing role.

Qualifications

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• At least 10 years of progressive marketing experience, with proven leadership in digital and B2B marketing.

Benefits & Perks

• Competitive salary range of $150,600 - $230,920 USD annually, with potential bonus/incentive plan.
• Comprehensive benefits including medical, dental, vision, life insurance, disability insurance, ESPP, paid time off, holidays, and leave programs.
• 401(k) Retirement Savings Plan with company match.
• Hybrid work policy allowing three days in-office and two days remote.
• Additional benefits supporting emotional and physical well-being for employees and their families.