Marketing Director

Allegheny Educational Systems

Pittsburgh, PA

Full Time

Director

4 days ago

Job Description

About the Role

As the Director of Marketing at Allegheny Educational Systems, you will play a vital role in shaping our marketing strategy and driving brand awareness. This position is essential for enhancing our market presence and ensuring that our messaging aligns with our mission to provide exceptional value to our customers.

Key Responsibilities

Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
Oversee all aspects of digital marketing including SEO, content marketing, and social media initiatives.
Analyze market trends and customer insights to inform product positioning and promotional strategies.
Manage advertising budgets effectively to maximize return on investment across various channels.
Collaborate with cross-functional teams to align marketing efforts with business objectives.
Lead the marketing team in creating compelling content that resonates with target audiences.

Requirements

Bachelor's degree in Marketing, Business Administration or related field; MBA preferred.
Proven experience in a senior marketing role within a manufacturing or industrial environment.
Strong understanding of performance marketing metrics and analytics tools.
Excellent communication skills with the ability to lead and inspire a team.
Experience with budgeting and managing marketing expenditures effectively.