Marketing Director

About the Role

Key Responsibilities

• Lead the development of 360 activation plans and marketing communications inclusive of digital media, retailer media, influencers and brand ambassadors, in-store customer activation that delivers against marketing objectives and long term brand equity growth plans.
• Lead and develop communication strategy and storytelling across portfolio that support strategic lines of business.
• Oversee storytelling and communication of the brand's overall marketing strategy and activation plans both for internal and external stakeholders.
• Oversee agency management to ensure strategic partnership and linkages across the various agencies, internal creative team, and brand team.
• Oversees brand marketing budget to ensure key ATL/BTL initiatives are efficiently supported and deliver against marketing objectives and drive spending efficiencies to maximize working dollars.
• Drive rigor against KPIs leveraging analytics to ensure we are constantly optimizing tactics across the various elements of the funnel and linking to business results.
• Drive alignment across brand and marketing KPIs to ensure overall brand strategy and annual plans are being properly supported.
• Champion best in class execution leveraging creative assets to drive brand distinctiveness and breakthrough in the marketplace.
• Manage omnichannel marketing strategy across the funnel including communication and activation plans.
• Manage marketing budget reflecting brand objectives.
• Oversee agency management to deliver fully integrated marketing plans across the funnel.

Requirements

• Bachelor's degree with 8 years or more of brand marketing or brand equity experience.
• Strong leadership skills in managing/influencing teams and implementing key business initiatives.
• Ability to comprehensively understand and convert consumer, category, competitor, and channel/customer insights.
• Successful track record of developing creative methods for growing brands.
• Ability to effectively apply knowledge of business drivers to deliver financial objectives via P&L management, budget development and tracking, and demand/financial forecasting.
• Knowledge of advertising process and evaluation as well as new product launches.
• Advanced MS Suite skills, including PowerPoint and Excel.

Nice to Have

• Experience with digital media, influencer marketing, and brand activation strategies.
• Experience managing large marketing budgets and agency relationships.

Qualifications

• Bachelor's degree in a relevant field.
• 8+ years of experience in brand marketing or brand equity.

Benefits & Perks

• Annual salary range of $170,000-$210,000 plus an annual bonus (for IL-based employees).
• Opportunity to make a difference in the world of health and wellness.
• Work in a company that celebrates diversity and individuality.