Marketing Director, Arlington, VA, United States

Viscadia

Arlington, VA

Full Time

Director

120k-157k

about 2 months ago

Job Description

About the Role

Viscadia is a consulting firm whose mission is to empower life sciences companies with clarity and confidence through forecasting. With teams in the United States, Switzerland, and India, we are well-equipped to provide the support global pharmaceutical and biotechnology companies need to make decisions quickly and with confidence. We are deeply committed to a vision of shared growth and success for our clients, colleagues, and communities. We're seeking a Marketing Director to drive this critical function and help shape Viscadia's next phase of growth. Reporting directly to the Founder and CEO, the Marketing Leader will oversee a growing team in India, build and lead a U.S.-based team, and play a key role on the leadership team. While the position is primarily based in our Arlington, VA office, regular travel is expected.

Key Responsibilities

Develop and execute the marketing strategy for Viscadia, shaping the long-term direction of the company in partnership with the Founder and CEO.
Collaborate with internal and external teams to develop and deploy comprehensive, omni-channel marketing and promotional plans that drive awareness and engagement.
Partner with Principals and Associate Principals to develop client engagement strategies and programs from initial encounter through engagement completion.
Develop and enhance product positioning, messaging, and resources to differentiate Viscadia from competitors.
Conduct research and focus groups to gather insights that support positioning and messaging.
Develop and execute the corporate communications plan, including drafting press releases and managing social media.
Create and maintain key performance indicator dashboards (e.g., SEO performance).
Manage relationships with external partners, including advertising agencies and conference organizers, to ensure seamless execution within budget.
Lead and manage Viscadia's presence at key national and international conferences.
Develop recommendations for the Marketing team structure for FY 2025-2026 and beyond.

Requirements

Bachelor's degree required; Master's degree in a relevant discipline (MBA or MA/MS in Marketing) strongly preferred.
7-10 years of experience in marketing leadership or agency account management roles, with at least 5 years of demonstrated leadership progression.
Proven track record in developing and executing omni-channel marketing programs, including personal and non-personal promotion, conference marketing, digital campaigns, and SEO.
Proficiency with CRM platforms such as HubSpot.
Strong ability to influence cross-functional teams and stakeholders without direct authority.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Projects).
Industry experience in management consulting, pharmaceuticals, biotech, or related sectors preferred.
Experience supporting global teams and marketing initiatives is a plus.
Willingness and ability to travel up to 25%, including international travel.

Nice to Have

Experience supporting global teams and marketing initiatives.

Qualifications

Bachelor's degree (required).
Master's degree in a relevant discipline (MBA or MA/MS in Marketing) strongly preferred.
7-10 years of experience in marketing leadership or agency account management roles.
At least 5 years of demonstrated leadership progression.

Benefits & Perks

Your voice matters here; you will have direct access to leadership and real influence on business outcomes.
Viscadia embraces a People First philosophy for all its processes and policies, emphasizing empathy, genuine care, and shared success.
We invest in supporting the right causes and making our world a better place.
We are dedicated to promoting positive and supportive work environments.
Quality of life is prioritized, especially in a highly competitive growth industry.

Working at Viscadia

Viscadia embraces a People First philosophy, emphasizing empathy, genuine care, and shared success. The company values a positive employee experience, supports causes that make the world a better place, and promotes a positive and supportive work environment.

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