Marketing Director

About the Role

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives, including value proposition, market research, target audiences, channels, and budget.
• Conduct market research to analyze key competitors, assess Emergent's position, and refine our value proposition accordingly.
• Create detailed buyer personas and map customer journey touchpoints to inform automated sales and marketing campaigns, from paid media to email drip campaigns.
• Establish key performance indicators (KPIs) to measure the quality of lead generation.
• Lead the development of a unified content strategy that highlights our technical expertise and unique value proposition.
• Craft clear, compelling corporate messaging tailored to enterprise and mid-market technology decision-makers.
• Oversee and participate in the creation of thought leadership content, including white papers, case studies, blog posts, short-format videos, LinkedIn content, newsletters, webinars, and technical briefs.
• Design and execute integrated marketing campaigns across channels such as digital advertising, email marketing, social media, webinars, and virtual events.
• Manage and optimize the SEO strategy for the corporate website and keep it updated and aligned with brand messaging.
• Build and manage relationships with industry publications, analysts, and media contacts.
• Leverage marketing automation platforms to streamline campaign execution and lead nurturing.
• Implement tracking and analytics to monitor campaign performance and provide regular reporting on marketing metrics and ROI.
• Partner with sales leadership to align marketing strategies with business development goals and develop sales enablement tools.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-7 years of experience in B2B technology or professional services marketing.
• Proven success in developing and executing marketing strategies.
• In-depth knowledge of IT, cloud computing, and enterprise technology ecosystems.
• Strong digital marketing and content creation skills.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Excellent verbal and written communication skills.
• Experience in the Microsoft Partner ecosystem is a significant plus.
• Experience with tools such as HubSpot, Marketo, Google Analytics, LinkedIn Marketing Solutions, and SEO/digital advertising platforms.

Nice to Have

• Critical thinking, executional excellence, strong communication, accountability, and natural curiosity.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-7 years of experience in B2B technology or professional services marketing.

Benefits & Perks

• Medical insurance with up to 80% of monthly premiums covered, HSA options available.
• Dental and vision insurance covering up to 50% of monthly premiums.
• 401(k) plan with company match up to 4%.
• Profit sharing bonus up to 15% of salary paid quarterly.
• Extra compensation for work over 40 hours/week.
• Paid time off, including PTO, holidays, and 2 floating holidays.
• Paid parental leave for 2 weeks.
• Flexible work schedule and remote work options.
• FSA for dependent care and healthcare costs, with contributions.
• Short and long-term disability coverage.
• Group term life and AD&D insurance of $50,000.